Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications or related disciplines
• At least 5 years’ experience in CRM & segmentation marketing and marketing campaign management
• Experience in new marketing automation tool would be an advantage
• Strong sense of campaign tracking with new initiative based on analysis
• Track record as a team player and demonstrable experience in managing multiple stakeholders, cross-functional teams and IT
• Well-organized with good time management and possess a strong work ethic
• Self-starter, proactive in taking responsibilities and able to multi-task
• Familiar with PC software e.g. MS Word, Excel, PowerPoint & Chinese Word Processing
• Proficient in both spoken and written English and Chinese

Responsibilities

• Design and implement CRM strategy and segmentation marketing for activation, retention and usage stimulation
• Understand customer needs and design customer journey roadmap to drive spend and increase customer engagement
• Drive business result by closely monitoring segment, personalization initiatives, and engagement metrics to devise and implement optimization strategies
• Develop new marketing automation tools and implement marketing campaigns with new tools
• Strong analytical ability to evaluate end-to-end customer experience and response across multiple customer touch points and marketing tactics

Good remuneration and attractive fringe benefits will be offered to the successful applicant. Interested parties please apply with full resume, present and expected salary, available date by e-mail at 立即申請  or by completing the online application form which is available at www.shkp.com (Please mark the reference on the application letter).

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected will be used for recruitment purpose only. Applicants not hearing from us within 3 months may consider their applications unsuccessful. All personal data collected will be destroyed within 24 months.