Account Executive - BJ Fashion Team
睿桥公关咨询有限公司邵阳市 北塔区Update time: July 23,2019
Job Description
Job Summary
The Account Executive will be responsible for creating, managing and executing KPI-driven PR and social/digital retainer & project. This position requires experiences & insights for fashion industry & landscape, which will support product launches, co-branding, celebrity/media/KOL relations, project executions, as well as media and KOL relations.

Responsibilities:

? Responsible for maintenance and growth of relationships with key, senior level influencers & media based on client’s needs & requirements

? Responsible for daily content development, including news release, social post, media monitoring report, clipping report, event/project wrap-up report, etc.

? Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends.

? Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes

? Social media operation (e.g., Weibo and WeChat) and community management

? Model agency values, mentor and coach colleagues and junior staff on agency “best practices” and successful engagement with your influencers

? Oversee and reinforce consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends

? Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate)

? Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data

? Negotiate and manage client expectations and satisfaction; assure internal and external stakeholders are aligned

Qualifications:

? Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience

? 1-2 years of experience in PR, preferably in an agency setting and within the fashion & lifestyle industry

? Proficiency with Microsoft Office suite (particularly Outlook, Word, PowerPoint and Excel)

? Proficient in English; strong writing skills for Chinese & English

? Detail-oriented and good interpersonal skills

? Experienced with written and developed materials, including integrated communication plans, press releases, pitches, and social media content highly desirable.

? Comfortable with integrated communication principles, digital and social media experiences are preferred

? Understand the role of the media & KOL, and willing to maximize client’s exposure through free pitch

? High level of initiative & ownership

? Desire to be an engaged, accessible member of a dynamic office and broader global agency community

? Client and business environment: customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks

? Experience working globally or with colleagues in multiple locations

? Fast-paced team environment (frequent tight deadlines, multitasking, etc.)

? May need to work more than 40 hours per week on occasion


职能类别: 公关专员 公关/媒介助理

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