Responsibilities:
? Responsible for maintenance and growth of relationships with key, senior level influencers & media based on client’s needs & requirements
? Responsible for daily content development, including news release, social post, media monitoring report, clipping report, event/project wrap-up report, etc.
? Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends.
? Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes
? Social media operation (e.g., Weibo and WeChat) and community management
? Model agency values, mentor and coach colleagues and junior staff on agency “best practices” and successful engagement with your influencers
? Oversee and reinforce consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends
? Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate)
? Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data
? Negotiate and manage client expectations and satisfaction; assure internal and external stakeholders are aligned
Qualifications:
? Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience
? 1-2 years of experience in PR, preferably in an agency setting and within the fashion & lifestyle industry
? Proficiency with Microsoft Office suite (particularly Outlook, Word, PowerPoint and Excel)
? Proficient in English; strong writing skills for Chinese & English
? Detail-oriented and good interpersonal skills
? Experienced with written and developed materials, including integrated communication plans, press releases, pitches, and social media content highly desirable.
? Comfortable with integrated communication principles, digital and social media experiences are preferred
? Understand the role of the media & KOL, and willing to maximize client’s exposure through free pitch
? High level of initiative & ownership
? Desire to be an engaged, accessible member of a dynamic office and broader global agency community
? Client and business environment: customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
? Experience working globally or with colleagues in multiple locations
? Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
? May need to work more than 40 hours per week on occasion
职能类别: 公关专员 公关/媒介助理
联系方式
上班地址:东大桥路8号尚都SOHO北塔
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