KEY ACCOUNTABILITIES AND RESPONSIBILITIES
The Bacardi China Advocacy team is looking for an experienced supervisor to lead its East region activations and Advocacy activations planning for Mainland China. Job description The Activations Supervisor is responsible for generating and spreading their passion for our family of brands to colleagues and consumers via engaging brand events. They should be service-oriented, a strong communicator, passionate, and disciplined. They own the Advocacy activations pillar. Creating a detailed yearly budget and a calendar of unique and engaging events while also being responsible for the roll-out of those events through the year. The supervisor also needs to have basic business acumen and the ability to recognize commercial opportunities.
Principal Responsibility ·
Develop experiences – Bring our brands to life with influential trades and their customers. The Supervisor will be responsible for a high standard of execution for Advocacy led brand program(s) and activations in your region; either directly by your or via the Advocacy team requiring constant, clear, communication. You will also be expected to create systems for repetitive tasks and easy checklist for events so anyone can follow in your direct absence.
Activation planning –Lead the planning for Advocacy activities and continually seek out innovative ways to engage the trade and consumers to deepen their connection with the Bacardi portfolio.
Engagement – Building and maintaining relationships with our trade partners is a key part of success. A Supervisor is responsible for having strong relationships with the identified key trade partners and finding ways to become the best trade partner in the business finding ways to help their business and ours. This will include leading existing programs such as Bacardi Legacy and Patrón Perfectionists.
Coordinate – As a company we are constantly hosting and sponsoring activities. Along with Advocacy activations you will have to coordinate with marketing and sales to support their needs on a planned and ad hoc basis.
The home base for this position is Shanghai, China. You will work closely with the local team and report to the Greater China Associate Advocacy Director. You are expected to be responsible for organizing activities, seeking out new opportunities, and reporting progress on weekly basis. Much of the supervisor’s time is to be spent in the field and you should be prepared to travel up to 15 per cent of their time, most often in other cities in their region or within China.
CRITICAL EXPERIENCES FOR SUCCESS
We are looking for experienced and proven current or former brand ambassador, events coordinator, or bar manager with at least two years of experience in a similar role. Preferably with previous experience in F&B or the spirits industry。
职能类别: 产品/品牌主管 市场企划经理/主管
联系方式
上班地址:上海长宁区长宁路1133号长宁来福士广场T1幢办公楼3009-3012室
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