Alumni Engagement Manager

Role Description:

• The Alumni Relations Manager, China will be responsible for implementing and managing a programme of alumni engagement including managing innovative alumni volunteering programmes which benefit our current students and alumni; developing creative alumni communications; and implementing services and activities that engage alumni across China and encourage participation in the life of the University of Liverpool.
• Working with staff across the University of Liverpool and Xi’an Jiaotong-Liverpool University, the Alumni Relations Manager, China will increase alumni and donor engagement so alumni are supporting the University’s main strategic objectives including student recruitment and retention; brand and reputation; employability and fundraising.
• The Alumni Engagement Manager, China will report to the Deputy Director of Alumni Engagement & Regular Giving at the University of Liverpool but will be based full time at XJTLU within the Alumni Affairs team.

KEY DUTIES:

• Working with the Deputy Director of Alumni Engagement and Regular Giving, this post will implement a cultivation strategy that will increase the levels of engagement of alumni and donors in the life and work of the University of Liverpool.
• Accountable for the delivery and management of the University of Liverpool’s China alumni engagement strategy.
• Acts as the main point of contact between alumni in China and the University of Liverpool, responds to enquiries, to ensure a professional, high quality and customer focused service is applied throughout all alumni relations activities.
• Accountable for the delivery and management of a comprehensive programme of volunteering activity that is designed to encourage alumni and supporters to give back to the University in non-financial ways including webinars, case studies and supporting student employability.
• Accountable for the delivery and management of regular communications for China alumni and supporters via varied channels, including: face to face; focus groups; networking events; e-newsletters; WeChat; WeiBo etc.
• Work with University of Liverpool recruitment team to encourage and engage with alumni to deliver pre-departure and welcome back events.
• Work with the British Council and Superlink to enhance our networking programme.
• Responsible for managing regional alumni ambassadors’ activity in key cities, including Shanghai, Beijing, Guangzhou and Shenzhen.
• Work with University of Liverpool Management School (ULMS) Alumni Engagement Manager and Alumni Engagement Officer to coordinate and deliver ULMS activity to support rankings.
• Work with academics and departments across the University of Liverpool and Xi’an Jiaotong-Liverpool University to support the development of alumni engagement activities, as part of the overall China alumni engagement strategy.
• Raise the profile of alumni relations with current students, across the University of Liverpool and Xi’an Jiaotong-Liverpool University, so that they understand that their relationship with the University is lifelong.
• Work with the Operations Team to produce meaningful reports to monitor performance against targets and Key Performance Indicators.
• Stays informed of current trends, benchmarking, best practice, professional standards, regulations and new concepts and ideas within alumni engagement and provides leadership, motivation and training in relation to alumni relations development so that the University’s objectives are achieved.
• Actively contribute to office briefings, strategy meetings, events and related activities with the Development and Alumni Relations team as well as the External Relations Department.
• Participate in appropriate networking opportunities within the alumni and fundraising community.
• Undertake regular travel across China.
• Undertake travel to Liverpool twice per year.
• Undertake other duties that may be reasonably asked by the line management of this post, including the Director of Development and Alumni Relations and the Director of External Relations.
• Represent the Development and Alumni Relations team, the External Relations Department, the University of Liverpool and Xi’an Jiaotong-Liverpool University to a very high standard.

Person Specification:

Experience:

• Five years progressively responsible experience in a complex organisation working with customers to deliver value
• Experience of devising a strategic plan and leading a team to implement it across a large organisation
• Extensive management and supervisory experience
• Experience of leading successful projects and organising events
• Experience in alumni relations, public relations or similar role.
• Experience of fundraising
• Budgetary management experience
• Experience of operating effectively within a University.

Education, qualifications and training:

• Masters degree or equivalent qualification.
• MBA
• Professional qualification

General and specialist knowledge:

• Awareness of cultural diversity within an international environment
• Understanding of how technology may be used in the delivery of services to students and alumni
• Awareness of principles and trends in alumni relations
• Practical knowledge of the Customer Relations Management system

Skills:

• Strong leadership skills with the ability to influence, manage and motivate others
• Excellent written and oral communication skills in both English and Chinese

• Outstanding interpersonal skills, with the proven ability to establish and maintain positive relationships with a wide range of people
• Excellent organisational skills
• Strong project management skills
• Able to deliver and initiate change

• Ability to work on a variety of tasks at the same time, and to prioritise tasks/activities effectively, along with the ability to meet deadlines
• Strong analytical, IT and administrative skills including database manipulation and website maintenance

• Excellent networking skills
• Ability to suggest ways of improving working practices and use of resources
• Good financial planning and budgetary skills

Personal attributes:

• Customer and service-focused
• Highly motivated, able to work independently
• Proactive and positive approach
• Problem-solver
• Resilience to work pressure
• Ability to deal with confidential matters and act with discretion
• Strong team player
• Flexible approach to work and willingness to be flexible over working hours when required
• Wiliness to travel and occasionally to work at evenings or weekends

西交利物浦大学坐落在素有“人间天堂”之称的苏州，这座文化名城至今仍坐落在春秋战国期间的原址上。仍然保持着“水陆平行，河街相邻”的双棋盘格局和粉墙黛瓦、小桥流水的古朴风貌。古城数千年的历史，给后人留下了大量的珍贵文化遗产，其中又以园林为著称，拙政园、留园、网师园等九处名胜古迹被列为世界文化遗产。今天的苏州不仅保留了它悠久文化传统，同时又是一个与时俱进的、对世界开放的现代化城市。近年来它的国民经济总产值以将近15%年增长率快速发展。苏州的GDP仅次于上海、北京和广州。
西交利物浦大学是苏州进一步对外开放和教育全球化的产物。苏州及周边地区经济的高速发展吸引了两所世界名校——中国西安交通大学和英国利物浦大学。它们作为母校在苏州工业园区独墅湖高教区合作创办一所以理、工、管起步的国际型大学。这也是国内一所由教育部批准中外“强强”合作的大学。它的愿景是研究导向、独具特色、世界认可的中国大学和中国土地上的国际大学。它旨在培养具有国际视野和竞争力的高级技术和管理人才；积极为经济和社会发展提供科技和管理服务；在人类面临严重生存挑战的领域有特色地开展研究；探索高等教育新模式，影响中国甚至世界的教育发展。
西交利物浦大学建校于中国—新加坡苏州工业园区，这所学校将在悠久浓郁的文化传统与世界罕有的高速经济发展并存共生的美好环境中成长。
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www.xjtlu.edu.cn