Analyst, Business Intelligence & Analytics (Canada or US)
This position will be reporting to Executive Director, BI & Analytics and can be home office based in Canada or the US or on-site at the Regional Office in Toronto, Ontario.
What is in it for you:
- Employee Discount Travel Program
- Employee Assistance Program (EAP)
- Extended heathcare plan coverage
- Opportunity to develop your talent and grow with the Company across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
- Analyze, visualize, and deliver business intelligence to stakeholders to allow informed action
- Achieve operational efficiency by automating routine reporting requests
- Document user requirements for creating new reports and enhancing existing ones
- Train users on usage of all analytics reports, dashboards and other assets to ensure optimal stakeholder benefit and user experience
- Design, create, test and maintain dashboards providing critical metrics and business intelligence to allow marketing managers and stakeholders to better run their respective portfolios
- Provide reporting and analysis on marketing performance to corporate, regional and property sales & marketing teams; including digital campaigns, partnership marketing, loyalty program management, and brand management functional areas
- Support Finance, Operations, Global Sales, and Marketing teams to report KPIs and provide data for strategy formulation
- Strategize, build and monitor ways of enhancing the user experience with BI assets
- Conduct ad-hoc analysis to answer business questions, both asked and anticipated, covering the full cycle of requirements gathering, data discovery, methodology creation, execution, communication documentation, results presentation, and addressing follow-on questions
- Become an expert on data flows between various operational, sales & marketing financial, and 3rd party systems
- Work with cutting edge big data technologies including Snowflake, Dataiku and Tableau to evolve BI platforms
- Stay abreast of best practices in data visualization to ensure effective and efficient information transmission to users.
- Assist with data governance model as we transition to next-gen a BI self-serve model
- Use all available customer data assets to support AccorHotels NCA Direct Marketing efforts
- Leverage advanced analytics products developed by team including propensity models, customer segmentation, and lifetime value, for direct marketing campaign audience selection and personalization efforts
- Report on campaign performance, insights gleaned and recommendations for future campaigns
- Other duties and projects as requested
Your experience and skills include:
- Minimum of 4 - 5 years of data analysis, reporting, business intelligence and data visualization experience with an emphasis on Sales and Marketing performance
- Intimate understanding of databases and SQL language to access data
- Deep knowledge of hotel sales & marketing systems, processes and terminology; including business segments, booking channels, block management, revenue management, and others
- Experience delivering analysis findings to senior leaders
- Familiarity with SQL Server Management Studio software, SAS software, Tableau software and Windows scheduling infrastructure
- Knowledge of Snowflake and Dataiku products is an asset
- Experience delivering analysis results to senior leaders
- Professional written and verbal communications skills
- Four year degree from an accredited university in Computer Science, Marketing, Quantitative Analysis or a related field
Note: Must already be legally entitled to work in Canada or the US to be considered for this position
Our Commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
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