Asia Regional Marcom Manager



A Global Leader in Automotive Aftermarket Industry

• Rapidly Expanding Business Within China

• Transparent and entrepreneurial cooperate culture
  

The Company

My client is a leader in automotive sector with a long history and it is a leading supplier of automotive accessories and other hi-tech products to aftermarket with a reputation for high quality products and sales in all over the world.

About The Role

Responsibilities include

• The role serves the Automotive Aftermarket division, and addresses both B2B and B2C channels, primarily for the brand impact.
• This role covers Marketing Communication, with the following key areas of responsibilities:

• Develop the downstream communication and content strategy for B2B and B2C audiences, whether for offline or online touchpoints, i.e. for product launches, POS materials, campaigns, major tradeshows & events.
• Define and roll-out the framework and toolkits for in-store merchandizing excellence
• Be the guardian of the compliant execution of the brand identity in communication assets in Asia
• Work closely with Global Marcom, and the regional Product Marketing Managers to develop the regional communication platforms.
• Work closely with the sales teams and country marketing managers, to provide them with appropriate tool kits, materials and presentations enabling easier go-to-market in the countries.
  

About The Person



We are looking for highly hands-on individual with strong business acumen. You will need to have strong commercial background in marketing communication. Other key requirements include:

• MSc in Marketing with 5~10 years of marketing experience, both B2B and B2C
• Industry background is open, Automotive Aftermarket, Consumer Electronics industry are preferred
• Proven track record of success in senior marketing roles within international companies
• Experience and understanding of major digital marketing touch points
• Confident, self-driven, with strong leadership and communication skills
• Ability to work in a cross functional multicultural environment
• Cross-Asia travels may be requested from time to time
• Open to Asian Nationality.
  

What's On Offer?

• A competitive salary coverage;
• A strong platform of growth and support to develop a promising APAC/Greater China market
• Managing a leading global brand awareness in the aftermarket and playing an active role in the transformation of our business.
• Excellent opportunities for professional growth in a dynamic environment