• 招聘类型：社招
• 工作性质：全职

职位描述

1. Build Mortlach as top leading malts brand in China

o Work with line manager to set strategies and annual Marketing Business Plan for Mortlach in China, set the brand positioning, pulling in inputs cross-functionally as needed

o Hold the accountability for a range of marketing activities after MBP aligned, localise and adapt global growth drivers, or develop new local growth drivers as required, including new product launch, PR & Digital activation, KOL engagement, partnership and sponsorships, BTL activation and consumer promotion, oversee execution in partnership with sales

o Track competitive activities (e.g. PR & digital activation, competitive brand health, new brands/innovations, new brand communications initiatives) and understand competition at market level, and identify opportunities and challenges for action

2. Build portfolio malts equality in China

o Be accountable to lead the marketing activities, including global trophy malts launch through social digital & PR, HNWIs engagement program & tasting events, KOL engagement

3. Be the Global Brand team contact window, in charge of localization of global assets, and be the gatekeeper of brand assets usage in different channels.

4. Work with cross function teams including category team, customer marketing team (regional and central), innovation, e-commerce, to develop growth drivers and brand assets to seize different sales opportunity

任职条件

• A minimum of 5 years of experience in brand management/ marketing /customer marketing/trade marketing
• Creative in event/initiatives design, planning and execution
• Experienced in budget planning and management
• Analytical thinking, data trend analysis, insight generation
• Requires basic financial understanding on P&L and value chain
• A good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams
• Self-motivated and willingness to push the boundary and hold others’ accountability
• Ability to work in diverse environment with strong cross functional communication ability
• Chinese native, with excellent English in both written and spoken
• Passion on malts will be helpful in owning the role

职位要求

• 学历要求：无
• 工作经验：无
• 外语要求：不需要