Position: Assistant Brand Marketing Manager - Tea

Department: Foodsolutions China

Location: Shanghai

1. Place in the organization

Marketing of Foodsolutions China.

2. Reporting relationship

The Tea Company Marketing Manager

3. Job objectives

Existing position to support Brand Marketing team in growing Lipton portfolio in QSR and Hotel channel.

4. Main duties and responsibilities

? Build deep channel understanding from customer and consumer perspective. Ensure this understanding is shared and developed throughout the sales organization.

? Develop and implement portfolio strategy and innovation plan according to channel insight, market dynamic and competitor.

? Manage product portfolio mix, including regular business performance tracking and category monitoring (internal performance & external market), develop in-depth understanding of regional markets – the business environment in which the brands compete including category segments and channels, and be an expert of owned category

? Develop channel strategy including channel drivers, job to be done, issues and opportunities.

? Develop annual activity plan and relevant marketing campaigns, and manage implementation as well as measurement. Ensure integrated effort with cross-function teams.

? Design and execute channel specific selling stories.

5. Contacts arising from the job

? Global Marketing team, Retail Marketing team, CD Ops team, RSDs, ABMs, Finance Managers, CMI team, CRM team, PR/GR & USLP team, supply chain and R&D

6. Key characteristics of the most possible fulfilled candidate

? Solid Marketing Experience in both BD and BB

? Passion for growth

7. Experience requirement for job

? At least 3 years hands on experience in marketing

? Food industry marketing experience will be added advantage.

8. Competency

? Passion for food, passion for growth

? Logical thinking

? Problem solving and analysis

? Self-motivation

? Team work

9. Skill

? A university degree.

? Minimum of 7 years FMCG or food industry marketing experience. Strong marketing professional skill. Preferably in MNC.

? Bilingual to communicate effectively in both English and Chinese (Oral and written communication).

? Good analytical skills with business acumen.

? Passion for growth on business development - identifying white space and turn it into execution plan.

? Positive attitude; ''Can Do'' and winning spirit even in adversity or uncertainty.

? Passion for Tea.

上班地址：长宁区临新路268弄扬子江国际企业广场15号楼