Key Responsibilities

• Support the email marketing strategy and campaign operations alongside marketing, branding, and member engagement teams run successful automated and personalised email campaigns
• Optimise and enforce email guidelines as to how to engage with our members. Ensure that our emails are optimised in delivery and content means
• Input, test, and send emails using Adobe Campaign. Ensure spam regulation compliance.
• Own all email related metrics, including deliverability, opens, and clicks, and use results to drive future action
• Stay current with email marketing best practises, strategies, and industry standards
• Build and Maintain strong relationships with internal and external stakeholders to design and execute marketing campaigns 
• Advise and design campaign workflows with touchpoints that can be orchestrated across digital channels such as e-mail, website, mobile app, push notifications, and social media 
• Carry out data operations activities to optimise targeting through segments, event triggers, list generation, and automation streams
• Maintain backlog for features and requirements for Adobe Campaign platform enhancements and develop action plans based on prioritisation and budget

Knowledge, Skills & Qualifications 

• Solid knowledge with marketing automation/ email platforms such as Adobe Campaign, Salesforce, Oracle Eloqua and Emarsys. Experience creating and driving successful campaigns 
• Experience with loyalty programs, travel industries, or categories requiring multi-channel direct marketing 
• Previous working experience with data analytics and insight teams is preferred 
• Good communicator to articulate data and complex technical processes to stakeholders
• Knowledge of best practises for email creative and templates, segmentation, dynamic content, testing methodologies a plus 
• Strong knowledge of Excel and HTML and ability to learn technical systems quickly preferred 

Asia Miles is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.

All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.