About the Role

As an Assistant Digital Experience Manager – Analytics, you are part of the delivery of cutting-edge analytics services to business stakeholders, enabling them to make fact-based decisions. You contribute to the generation of insights that help marketing and engagement departments better understand the effectiveness of our channels, campaigns, and ongoing engagement initiatives. You are part of the team that informs ongoing optimisation of customers’ digital experience across touch points and provides the factual basis for future consumer experiences and site development.

Key Responsibilities

• Analyse on and offline data specifically on digital channel optimisation / engagement / marketing campaigns  / ecommerce areas
• Provide data analytics support to marketing communications stakeholders. Support BU teams increase reach, engagement, buy and advocacy, conversions through communications initiatives
• Analyse digital channel performance across digital touch points including web, app, search, display, email. Ideate and support prioritisation of channel optimisation and digital experience development
• Support ongoing analytics projects / reporting needs including analytics tools implementation, database integration, marketing attribution, tag management
• Assist development of digital analytics framework and measurement benchmark across campaigns, always on initiatives and channel specific areas
• Drive implementation and optimisation of reporting structures
• Help establish a data driven mindset and continuously improving data driven decision processes. Create insights and facilitate the action ability of them
• Tagging execution and support to allow seamless data flows into analytics platforms for tracking purposes
• Provide support to data list generation to support ongoing campaign targeting requirements

Knowledge, Skills & Qualifications

• A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
• Good communication skills, comfortable presenting complex topics to stakeholders at various organisational levels both in person and remotely
• Advanced experience with paid, owned, earned, ecommerce analytics disciplines including web, social, mobile, sentiment, paid media, CRM, SQL
• Advanced experience with ecommerce analytics including usage of Google Analytics, Adobe Analytics
• Solid knowledge in visualisation techniques
• Solid project management skills, including the ability to work on several projects simultaneously

Minimum Qualifications

• University degree in the field of Business or equivalent
• 5+ years of analytics experience in digital analytics / digital marketing / ecommerce
• Experience with digital marketing in a brand / agency environment

Asia Miles is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.