Bring your career aspirations to life with AIA!

This position is responsible for strategy and management of performance marketing campaigns to generate brand awareness and leads for all distribution channels and ensure delightful and efficient customer journeys.

• Creates and implements digital marketing campaigns across digital channels and platforms that will generate positive brand awareness and qualified leads for all distribution channels.
• Translates brand marketing and PR efforts into digital form and implement supplemental campaigns.
• Plans and implements strategies to optimize lead nurturing campaigns through paid media, email marketing, and online to offline activations.
• Builds and manages top to bottom funnel email marketing campaigns, including strategies, framework, design, content, calls-to-action, and optimization.
• Assists the Digital Content and Media Manager in building overall digital marketing framework and in charge of regular performance marketing campaign planning and strategy optimizations.
• Collaborates with internal departments, as well as AIA Philippines and bank counterparts to ensure alignment of BPI AIA's overall campaigns and strategies.
• Manage and collaborates with digital media agency for media buys and placements online.
• Manage and collaborates with content agency for the management of BPI-Philam Corporate email marketing campaigns
• Works and collaborates with email marketing platform providers for the strategy and optimization of email campaigns.
• Works closely with leads management and CRM to monitor campaign performance and leads generation to conversion.
• Prepares performance marketing, digital media campaigns, and email marketing reports.
• Provides insights and recommendations to marketing and sales based on results and data gathered from digital campaigns and analytics.
• Contributes in the preparation of digital marketing reports and plans for presentation to internal and external partners

MINIMUM JOB REQUIREMENTS

• Bachelor’s Degree in any Business, Marketing, or Liberal Arts course
• At least 1 year of experience in Digital Marketing: Campaign Management/ Email Marketing/ Marketing Communications preferably from a financial services company
• Strong Verbal and Written Communication Skills (writing, proofreading, layout and design; and able to present concepts)
• Strong organizational and planning skills with a keen eye for detail and time management
• Working knowledge of email marketing platform, familiarity with MailChimp, Netcore Smartech is an added advantage
• Self-motivated, collaborative, and can work under minimal supervision
• Basic knowledge in Adobe Photoshop or Illustrator, video production and editing, MS Powerpoint or Keynote
• Mobile, native English and Filipino speaker.

Build a career with us as we help our customers and the community live healthier, longer, better lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.