To lead a dynamic team in a fast-paced travel industry sector. You are guaranteed an environment to apply your creativity and skill set in both online and offline consumer marketing. Managing TV commercials, seminars, KOL, print media, press release, OOH (taxi, tram, billboards) as well as very hands-on application of digital marketing techniques using Google Adwords, Facebook Ad Manager, tagging and retargeting consumers to drive conversions.

 Responsibilities (but not limited to):

•  Lead and drive the company’s marketing and design team to carry out its marketing and business development plans
• Formulate and implement the company’s overall marketing strategy for both offline and online;
• Effectively manage and control group’s annual marketing budget
• Prepare marketing materials, including publications, presentations, souvenirs and promotional materials, press release and all kinds of marketing communications materials;
• Manage offline campaigns such as TV, Newspaper, Magazines, OOH, Roadshows, Seminars
• Manage Digital and Social Marketing strategies such as Facebook, Google, Content Marketing, SEO, SEM, YouTube, Blogs, EDM
• Actively work with co-op partners and tourism boards to promote brand awareness
• Responsible for market research, measure the effectiveness of different market campaigns and provide reports for management team;
• Manage and negotiate with external media (e.g. Newspaper, Magazines), creative and PR agencies. 

Requirements:

• Bachelor in Marketing, Communications or a related discipline preferred.
• Minimum 3 years working experience in consumer marketing role
• Hands on experience with Google Adwords and Facebook Ad Manager is a must
• Proficiency in MS Office application and Chinese word processing
• Good command of written and spoken English and Chinese
• Proactive, flexible, good communication skills and able to work independently
• Immediate available is highly preferred

Interested candidates please send your full resume with current and expected salary by clicking “APPLY NOW”.

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