The purpose of this role is to support the Marketing Customer Growth team to drive lead generation and customer acquisition.

At AIA, our promise is to help people live Healthier, Longer, Better Lives by encouraging them to make positive lifestyle changes one step at a time. Our firm belief is that by following our Operating Philosophy of doing the right thing, in the right way with the right people, the results will come. AIA Insurance for Life, Health and Wellbeing.

 

The Opportunity:

The purpose of this role is to support all areas of marketing with a particular focus on growth

About the role:

Some responsibilities include:

• Assist with the strategy and execution of fully integrated B2C and B2B marketing activities to support the acquisition of customers

• Support the management of existing Marketing Lead Generation and Digital acquisition tools and campaigns, and assist the development of new ones to create stronger customer targeting and delivery efficiencies.

• Add and support with all campaign, marketing, and digital reporting requirements

• Support all aspects of relationships with relevant third-party vendors and partners

About you:

• Relevant Tertiary qualification

• Minimum 3 years marketing experience in a service enterprise – Insurance industry experience is preferable but not mandatory

• Demonstrable experience supporting and delivering successful integrated brand marketing initiatives in large and complex organisations

• A clear understanding of the role data and insights play in marketing

• B2C experience in the digital channel, having worked or supported a lead manager with external media agencies

• Balance of creative and commercial thinking

• Base understanding of specialist marketing functions particularly digital marketing and lead generation best practices – knowledge of SEM/SEO and any applicable digital reporting tools would be advantageous

• Experience in dealing with complex products, with large and diverse customer bases

• Risk management experience within the field

Why choose AIA:

At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.

• We invest in training and development to build on your current skills

• Career development through internal mobility opportunities

• Work for a business helping make positive health and wellbeing changes to the lives of New Zealanders

• Access additional leave days to recharge and refresh yourself

• Enjoy wonderful Health and Wellbeing initiatives that support you

• Work with supportive and inclusive managers

• Flexible working arrangements

Recruitment Agencies: Our Talent team does not require any recruitment agency support.

Interested Candidates: Apply using the ‘Apply’ button. No emailed applications accepted. For general enquiries only, contact:

Cornelia-C.DeConing@aia.com

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.