Assistant Marketing Manager (Gift at Races)
The Hong Kong Jockey ClubHappy Valley, Hong Kong IslandUpdate time: August 17,2019
Job Description
The Department

The Racing Marketing Department plays a main role in driving the entertainment ambience and attendance of the racecourses, racing sports marketing, racing sponsorship commitment execution, English broadcasting (who plays a key part in racing sports marketing) and Broadcasting Operation team. The department is responsible for the strategy development and execution of racing event marketing and racing sports marketing.

Gift at Races Team (GAR) aims to be the premier retail in its field targeting both local and international Hong Kong racing fans.

The Job

You will

  • Work alongside all internal & external marketing channels to deliver consistent and relevant campaigns of our affiliate programs
  • Create campaign objectives and ensure these are met, evaluated and budgeted; monitor progress of campaigns using various metrics and submit reports of performance reporting back to the wider business
  • Work with Sales & Operations Manager for GAR marketing campaign implementation and be responsible for planning and preparing marketing materials (posm, props, posters) for all GAR’s POS
  • Ensure campaign calendars are kept up to date, reviewed regularly and opportunities are optimized
  • Communicate to Sales & Operations Team about upcoming POS drops, campaign launches and events; work closely with Sales & Operations Team on store execution and commercial, reactive opportunities understanding the operational delivery of a campaign in the retail sector
  • Coordinate with Web Team for website update; with Designer for product catalogue production; with Vendor for event booth set up; with internal and external marketing activities to extend the GAR branding
  • Be responsible for the online store marketing communication and system operations
About You

You should have

  • a Bachelor Degree or above in Marketing or related disciplines
  • minimum 6 years of working experience in a marketing role, either in-house or agency
  • strong knowledge of both offline and online marketing strategies
  • strong understanding of Digital Marketing (knowledge in A.I. /Photoshop is a plus)
  • ability to create socially-driven retail campaigns and to work under pressure in a fast-paced environment
  • exceptional personal time management
  • excellent communication and interpersonal skills
  • good command of both written and spoken English and Chinese
  • to occasionally work on race day
Terms of Employment

The level of appointment will be commensurate with qualification and experience. A contract employment will be offered to the successful candidate. Contract renewal will be subject to mutual agreement between the Club and the individual.

Closing Date

Only shortlisted candidates will be notified.

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