About the role

The Assistant Marketing Solutions Manager - is accountable for producing and delivering world class marketing solutions for the Asia Miles programme with a focus on Finance. The role is responsible for conceptualising & delivering marketing activity across all of Asia Miles’ touchpoints as well as partner channels. This person will play a major role and assist manager in formulating specific marketing strategy, devising campaign and communication mix to drive member interest and use of partners’ products & services.

Key Responsibilities

• Develop and manage strategic marketing campaigns and activities to achieve Asia Miles business objectives and ensure seamless tactical execution
• Discovery and fulfilment of overseas & Hong Kong finance partners’ marketing needs, collaborating with internal and external stakeholders in a way that consistently exceeds expectations
• Deliver and formulate database marketing principles and best practice within the team and with partners.
• Develop acquisition and usage campaigns that blend strategic member segment insights with creative concepts using well-honed project management skills.  Bring innovative ideas and orchestrate with the different stakeholders through experimentation and iteration
• Collaborating with internal teams to develop personalised programmes and promotions that incorporate multiple categories
• In conjunction with the Analytics, Redemptions and the Partnerships Team, analyse results of campaigns, providing insights into behaviour and share with partners for future activity
• Monitor campaign budgets & results to ensure all campaigns have a positive ROI and minimal variance against targeted forecasting
• Assist with Manager in developing the pillar marketing strategy and planning

Knowledge, Skills & Qualifications

• 7-10 years of relevant marketing experience and preferably with a B2C marketing focus. Advertising/media background would be advantageous
• Digital marketing experience & managing agencies essential.  Proficiency in segment-based communication, targeting, testing strategies & implementation.
• Deep understanding of digital products, distribution channels and platforms, marketing automation / emerging technologies is a great advantage.
• Highly organised, able to work independently and can make decisions & recommendation intelligently
• Experience in the finance space (i.e. credit cards, banking services and insurance) would be valued
• Ability to maintain organisation, creativity & professionalism in a fast-paced, rapidly changing environment
• Analytically focused yet creatively wired to create marketing programmes that generate brand awareness and ultimately engagement with members and pipeline for partners; must be able to present performance metrics for all programs
• Knowledge of marketing within Hong Kong, Greater China & South East Asia context a big advantage
• Excellent written & verbal communications skills in both Chinese & English including presentation, writing and delivery. Fluency in Mandarin would be helpful.
• Candidate with less experience can be considered as Senior Marketing Solutions Executive

Asia Miles is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.