UNITED NATIONS HIGH COMMISSIONER FOR REFUGEES (UNHCR)
EXTERNAL VACANCY ANNOUNCEMENT

Title of Post: Assistant PSP IG Officer – Digital Acquisition and Fundraising Communications
Category/grade: National Professional Officer (NPO), NOA
Post Number: 10026133
Type of contract: Fixed-term appointment
Location: Hong Kong, China
Date of Issue: 21 August 2020
Effective date of assignment: 21 August 2020
Closing Date: 3 September 2020

Operational Context:
The Assistant PSP IG Officer is part of the Private Sector Partnerships (PSP) Unit in Hong Kong. Reporting directly to the PSP Officer, this incumbent will oversee the work of the individual giving acquisition function and emergency fundraising programme which utilise any viable new donor recruitment channels including printed, Digital, direct response TV (DRTV) and join hands with Donor Care Team in telemarketing acquisition. The position also oversees fundraising communications and media work designed to build brand awareness in existing and new fundraising audiences through on- and offline channels as well as project managing integrated fundraising campaigns that cut across all UNHCR fundraising teams. As the Office strives to align itself with the global strategy of Digitalisation and data management/analysis play a crucial part in acquisition and communications, the incumbent will also supervise the Business Intelligent role. This position has a key role to play in day-to-day supervision of the new Digital and Communications Team, comprising six staff through team leadership, motivation and staff development.

Since Face-to-Face fundraising programme remains the leading acquisition channel for Hong Kong and requires its own attention, the incumbent would give advice on digital and communications side of support to Face-to-Face team rather than directly supervises it.

Hong Kong is already a developed and highly competitive Private Sector Fundraising market, with giving culture well established from both individuals and corporate sector. Yet, refugee issues have historically been sensitive and of a low public priority, the external focus of the position is thus key to the sensitive development in the awareness and importance of refugee issues. This requires a mature, seasoned and analytical approach.

Functional Statement:
Responsibility

• Contribute to the overall development and implementation of the Private Sector fundraising programme.
• Contribute to embedding digital transformation and supporter experience across all Individual Giving activity in line with the global strategy.
• Effectively manage the donor acquisition programme through several channels, potentially including face-to-face fundraising using both outsourced and in-house methods, digital fundraising, cold direct mail, direct response television and printed media.
• Effectively manage the donor retention and donor development programme through several channels including direct mail, email telemarketing and SMS.
• Co-ordinate fundraising communications and donor acquisition activities during emergency fundraising situations as fast and as effectively as possible and maintain accurate emergency response procedures.
• Contribute to the evolution of the Individual Giving fundraising programme by looking for opportunities to appropriately grow, diversify and utilise new technology.
• Co-ordinate integrated fundraising projects across different departments.
• Work closely with the major donor team to identify and migrate potential major donors.
• Co-ordinate and/or manage relations with partners, media, contractors and suppliers for PSP programmes.
• Co-ordinate and/or manage the PSP donor database ensuring that donor records are kept up to date. Produce ongoing analysis and monitor PSP campaign results.
• Contribute to donor understanding through ongoing research and analysis, and to implementing segmentation strategies for ‘one to many’ marketing activities.
• Monitor all key performance indicators and analysis to support and inform the Individual Giving strategy and its implantation.
• Contribute to the development of National Growth Fund submissions for Individual Giving fundraising to secure funding to increase and develop the donor base.
• Manage and/or oversee the Individual Giving budgets and complete quarterly reports including forecasts, and progress reports as required.
• Keep abreast of UNHCR’s work globally and communicate relevant information to existing and prospective audiences.
  
• Perform other related duties that may be required.

Essential Minimum Qualifications and Experience:

• 1 year relevant experience with Undergraduate degree; or no experience with Graduate degree; or no experience with Doctorate degree.
• University degree in Business administration; Marketing, Political/Social Sciences or relevant field.
• Minimum of one year of professional experience in Private Sector Fundraising and in particular Individual Giving. Expertise and up-to-date knowledge of donor acquisition channels (Face-to-Face, Digital, Mail and DRTV desirable), donor retention and donor development methods.
• Proven project management skills for integrated fundraising or communications campaigns.
• Proven ability to meet fundraising targets.
• Experience in relationship management with Suppliers and Supporters. Proficiency in, and experience working with Microsoft Office.
• Proven ability to deal with multiple tasks/projects.

Desirable Qualifications & Competencies:

• Knowledge of the United Nations and working within the United Nations.
• Experience emergency fundraising, monthly giving, middle level giving and legacy marketing.
• Analytical and creative thinking ability

Functional Skill:
PSFR Direct Marketing and Direct Response Fundraising
Experience in Private Sector Fundraising
Fundraising-fact to face, mass appeal, digital, emergency, DRTV, etc.
e-Fundraising
Online communications, web-based marketing and fundraising contents
Fundraising approach skills (Face2Face/Sales Prog Outsourced-Sales workforce/Door2Door)
Cross-cultural communication
Negotiation skills
Analysis
Drafting, Documentation, Data Presentation

Language Requirement:
Proficiency in both English and Chinese (Cantonese and Putonghua)

Required Competencies:
Core Competencies

• Accountability
• Communication
• Organizational Awareness
• Teamwork & Collaboration
• Commitment to Continuous Learning
• Client & Result Orientation

Managerial Competencies

• Empowering and Building Trust
• Managing Performance
• Judgement and Decision Making
• Managing Resources

Cross-Functional Competencies

• Analytical Thinking
• Innovation and Creativity
• Planning and Organizing

Eligibility:
This is a National Professional Officer position. Therefore, only applications from nationals of the country where the duty station is located and is eligible to work in the duty station will be accepted.

Remuneration:
A competitive compensation and benefits package is offered. For information on UN salaries, allowances and benefits, please visit the portal of the International Civil Service Commission at: http://icsc.un.org

Submission of Applications:
If you wish to be considered for this vacancy, please submit your letter of motivation, updated factsheet (for internals only), signed Personal History Form by e-mail clearly stating the position title “Assistant PSP IG Officer – Digital Acquisition and Fundraising Communications”, and your Last Name in the subject line to our email address stated on our website <https://www.unhcr.org/hk/en/job-opportunities> by the closing date.

The Personal History Form and its supplementary sheet can be downloaded from https://www.unhcr.org/hk/wp-content/uploads/sites/13/2019/03/Personal_History_Form.zip.

No late applications will be accepted. Only shortlisted candidates will be contacted. Shortlisted candidates will be required to sit for a written test and oral interview. UNHCR does not charge a fee at any stage of the recruitment process (application, interview, processing or any other fees).

UNHCR strongly encourages qualified female applicants for this position. UNHCR seeks to ensure that male and female employees are given equal career opportunities. UNHCR is committed to achieving workforce diversity in terms of gender, nationality and culture. All applications will be treated with the strictest confidentiality.

Refugees – who cares? We Do