通路行销副经理 Assistant Trade Marketing Manager
歌帝梵食品商贸有限公司ShanghaiUpdate time: August 6,2019
Job Description

Job Responsibilities:


  • Work with MKT team to develop promotion plan in line with brand strategy and understanding of category / channel / shopper/consumer;

  • Design channel promotion activities based on data analysis and marketing change, manage promotion resources, and evaluate the ROI of channel investment;

  • Implement channel management standards and policies according to the company category channel development strategy;

  • Understand competitors' sales and promotion mechanism based on market survey data;

  • Regular review of promotion, and summarize monthly/quartly execution focus;

  • Improve self capability of analysis and plan, as well as the regional sales team;

  • Assist with products development, and give advice and suggestions based on marketing needs.

  • Good product forecasting ability


Job Requirements:


  • Strong analytical skills to identify issues and draw insight from business operation (both online & offline)

  • Be sensitive to numbers

  • Strong process control and management skill

  • Team work spirit, great at cross functional cooperation (internal & external)

  • Full of ownership, be patient and results oriented

  • Bachelor's degree required

  • More than 3 years working experience in FMCG

  • Proficient in OFFICE software, such as Word, Excel, PPT, etc.

  • Have experience with SOP or Finance is a value added

职能类别:市场通路经理/主管

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