A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

Purpose of Role:

The Associate Brand Manager (ABM) will be responsible for leading a cross-functional business team in the planning, execution and analysis of various project and initiatives. Additionally, the ABM will have opportunities to assist in the development and implementation of brand strategy and various marketing activities (including advertising, promotions, and innovation) for Dog Treats brands, GREENIES™, PEDIGREE DENTASTIX™, NUTRO™ and CRAVE™, to achieve specific brand objectives, including delivery of Sales, Share and Household Penetration targets.

 

A successful ABM will have the opportunity to rotate to other Business Management Teams across the Petcare - Dry Dog, Wet Dog and Cat Portfolios - to work on other brands within the Mars Petcare portfolio, including PEDIGREE™, TEMPTATIONS™, IAMS™, SHEBA™, etc.

 

Key Responsibilities:

Represent marketing within their cross functional teams against the development and deployment of key product initiatives.

Analyze and review brand performance to monitor and offer recommendations to react to competitive dynamics and category trends, to increase effectiveness of plans.                                                                                                                      

Shape and implement promotional activity, including partnering with shopper marketing team members on customer specific initiatives, in support of brand objectives.                                                                                                                     

Influence brand strategy and growth opportunity recommendations leveraging customer, consumer and brand data.                                                                                      

Monitor brand expenditures and manage the advertising and consumer promotions budget.

Conduct post evaluation of activities, extracting insights to develop lessons learned and recommend changes for future brand activity.

 

Context & Scope:

The ABM for Dog Treats will work across multiple brands with key stakeholders being Dog Treats Brand Managers (one position with responsibility on all Dog Treats brands), Dog Treats Marketing Director and Marketing VP. This role collaborates with the entire Treats team, although primarily within Dog Treats. Clearly defined Team Roles & Responsibilities help guide the work allocation across the team, but this position flexes to address business needs as they shift and change. The role reports to Olivia Chlasta, GREENIES™ Brand Manager, but the person will also work with Ellora Gupta, DENTASTIX™/Dog Treats Brand Manager.

 

What are we looking for?

Minimum Qualifications

Bachelor’s Degree

2+ years prior marketing experience required, preferably within the Consumer Packaged Goods industry

Ability to travel 10% of the time.

 

Preferred Qualifications

MBA

3+ years of prior marketing experience, preferably within the Consumer Packaged Goods industry.

Experience in the areas of strategy development and deployment

Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.

High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, and creative problem solving.

Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.

Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.

Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.

Resilient problem solver. Can build consensus even if all team members may not be in agreement. Can find creative solutions and common ground in order to move key initiatives forward.

 

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.