A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

Purpose of Role:

The Associate Brand Manager (ABM) will be responsible for supporting the Ice Cream cell team to build brands and deliver the cell value creation plan. This role encapsulates the reporting, analytics, and supports the launch of innovation products/ programs designed to reach more consumers, convert more transactions, and add more value to the US Ice Cream business.  

Additionally, the ABM will have opportunities to assist in the development of brand strategy and annual marketing plans to achieve specific brand/cell objectives, including delivery of sales, MAC, and Household Penetration targets.

• Key Responsibilities:
  Represent Marketing within cross functional teams on development and execution of key marketing initiatives.
• Analyze & review brand/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post evaluation of launch activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
• Support the execution of the annual marketing programs. manage promotions, and other marketing mix elements (e.g., packaging changes) through activity management process as required.
• Engage with activity management & cross functional teams on key initiatives.
• Support agency execution on a day-to-day basis (e.g. shopper marketing, licensing execution, digital etc.)
• Working with the customer marketing team on consumer/brand specific content required for selling and executional success. Best-in-class selling materials (Ready to Sell, Forecasting Input on Innovation etc)

Context & Scope:

The Associate Brand Manager reports into the Ice Cream marketing director and is accountable for flawlessly supporting the execution of programs/initiatives through data/analytics reporting/recommendations to fulfill long-term overall brand objectives - on time and on budget.  This role supports brand/cell leaders to develop, execute, monitor, and course correct plans. This associate collaborates with peers across the cell cross-functional teams as well as leaders across the Mars Ice cream/MW business to influence, develop and deploy plans. This role is part of a boarder marketing team consisting of Customer, Consumer, and Shopper marketing.

What are we looking for?

•            Bachelor’s Degree in business and/or related area of study

•            MBA preferred

•            Translating analytics to action

•            Excellent Communication, negotiation, and planning skills

•            Microsoft Suite proficiency

•            Excellent written and oral communication skills

•            2+ years prior work experience required, preferably within CPG industry.

•            Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.

•            High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, and creative problem solving.

•            Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.

•            Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.

•            Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.

•            Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.

 

#LI-MW1

 

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.