The Associate Digital Marketing Manager is responsible for the management of marketing projects from initiation to completion on time and within set budget. Marketing projects could include but is not limited to local marketing campaigns, events, marketing research, content generation, creation of marketing deliverables, assessment of go-to-market strategies, conducting or coordinating workshops, working with internal and external stakeholders to develop messaging, programs, promotions, and sales tools.

Digital Marketing Channel Management - Develop local digital marketing campaigns with focus on leads generation results of quantity, quality and ROI, especially via PPC / SEO design and effective implementation - Social media platform maintenance and regular update via content marketing efforts Website Management - Local website re-structure - Optimize contents based on product and solution promotion focus, as well as SEO requirements E-commerce - Drive E-commerce revenue growth in key platforms - Cooperate with product managers and agencies for promotion plan, portfolio selection and price positioning Market Intelligence - New customer and project information obtainment from third party channels, as well as initial qualification - Cooperate with third party vendors for safety portfolio related market analysis and report Support on Marketing Plan - Develop digital part of annual Operational Marketing Plan (OMP) - Monitor execution, cost, and continuously improve ROI of DM activities throughout the year Others - Cooperate with global marketing team for local adaptation of DM campaigns - Maintain safe and healthy work environment by following standards and procedures, comply with all quality, safety, work rules and regulations - Other duties assigned by supervisor / manager

学历/Education Bachelor degree in marketing communication, business, engineering, or a comparable combination of education and experience

相关工作经验/Related experience >5 years of experience in digital marketing function in an industrial company and/or communication agency, with proficient PPC/SEO expertise.

专业技能及相关证书 Skills, competencies, and / or certifications

- 行为方面/Behavioral Professional - Knowledge in conception and implementation of digital marketing activities in a B2B environment – expert level

- Result driven behavior - expert level

- Logical, creative and innovative thinking & acting - advanced level

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