Lead consumer research and insights for casino operations and casino marketing

Support effective systems/ tracking systems to evaluate and monitor effectiveness of different initiatives implemented.

Lead on- going feedback system to improve services provided.

Lead benchmarking initiatives and sharing of best practices across competitors

Support Premium Mass department planning process to ensure an integrated approach to their Action Plan

Design, coordinator and execute strategic qualitative and quantitative research projects

Provide a strong, objective perspective on the voice of the casino consumer, and support in identifying and prioritizing opportunities related to casino marketing strategy, product, service optimization and communications

Ensure that all outputs are actionable, grounded in consumer knowledge

Convey findings, through both written reports and presentations, in a concise and compelling way to ensure its successful implementation

Bachelor or Master Degree in Business or social Sciences

6 – 8 years’ of experience in related area, 3 – 4 years’ experience in Managerial Level

Experienced designer of research set ups, across different methodologies

Experienced user of statistical analysis software such SAS or SPSS

Good report writing and presentation skills, along with exceptional listening skills

Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department

Good leadership skills with experience managing and developing Team Members

Experienced user of statistical analysis software such as SAS or SPSS