About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. ASSOCIATE DIRECTOR, MARKETING CONSUMER & HCP DIGITAL, BOTOX UROLOGY About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic Leading the BOTOX® Urology Consumer Marketing efforts, the Associate Director is responsible for designing, developing and implementing consumer initiatives to support brand awareness, consideration and conversion goals. The consumer areas include but is not limited to paid digital, social media, search, CRM and website for branded and disease education efforts. In addition, pull through of HCP strategies through AbbVie digital capabilities in partnership with Health Care Professional (HCP) marketing team will be a core responsibility. The Associate Director will motivate and lead a broad cross-functional team including external partners such as media and creative agencies, and internal partners including regulatory, legal, public affairs, medical and advocacy teams. Close partnership with the Urology Integrated Brand team and associated BOTOX® Therapeutic indication teams is also required. The Associate Director will manage marketing budgets inclusive of non-working and working media to drive the business goals for the brand in the U.S. The Associate Director must demonstrate the ability to influence and lead cross-functionally to ensure all elements of consumer marketing are rooted in strategy and consistent across all touchpoints. Critical to the role will be exceptional leadership abilities, modern marketing acumen, digital savvy and a sharp consumer lens. The candidate must demonstrate effective skills in leading people and projects, and the ability to deliver quality performance in a dynamic, fast-paced environment. Specific responsibilities: Develop consumer marketing programs and collaborate with cross functional team members to ensure consistency and flawless execution across all relevant channels (includes, but not limited to digital, social, print, influencer, point of care, partnerships and earned media) Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns Collaborate with external agencies to develop creative content and messaging Lead in the strategic development of the media mix and the execution of the media plan alongside internal Media COE and external media partners. Continuously analyze data to inform media optimization. Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners Manage ecosystem of external partners, including creative agency, media agency and web development team to ensure partners have clear direction to execute on time and within budget. Partner with social media team to develop strategies and content for the social media channels; proactively recommend strategies to improve/refine campaigns to achieve broader consumer consideration and drive conversion and test new platforms Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements Drive market research and integrate insights into tactical execution Lead the management and maintenance of brand websites, coordinate with internal development team to ensure web updates are planned and deployed in a timely fashion. Provide analysis and reports on paid media execution Develop and manage budgets Lead deliverable submissions through Material Review Process (MRP) and attend Medical and Regulatory review meetings ensuring optimal standards Qualifications Qualifications • Bachelors degree in related field required, MBA or related Master’s Degree preferred • 10+ years of consumer marketing/brand management experience executing 360 degree brand campaigns with preferred experience in pharma or CPG marketing • Exceptional leadership skills and marketing savvy; Agency Management experience preferred • Strong creative and conceptual thinking skills • Solid business acumen and ability to translate business and brand strategy into marketing programs • Strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization. • Proven digital marketing prowess • Strong budget management experience • Self-starter with a positive, can-do attitude • Flexible, adaptable and able to navigate fast-changing environment Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel Yes, 25 % of the Time Job Type Experienced Schedule Full-time Job Level Code M Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.