Bring your career aspirations to life with AIA!
• Shape the AIA product experience by creating effective copy that will enable users to intuitively• Enhance the overall product experience through past work samples.
• Create concise, easy-to-understand copy that is also consistent and customer centric
• Define and execute content strategy for digital products
• Own the digital experience from copy perspective and ensure alignment in UX across all channels and touch points linked to the products.
Copy writing (70%)
• Independently create clear, concise, and useful copy for apps, web applications, and websites. You will own the copy and be responsible for getting sign off from all stakeholders, including marketing and branding teams.
• Recommend optimal content and its format at an early stage of the projects to create seamless UX across all the customer facing channels.
• Review analytics data and existing copies and suggest alternative copies/content to improve existing UX.
• Help create copy guidelines to ensure that all copy across our products is aligned to our standards.
Team management (5%)
• Review and critique copies produced by Group/local UX writers to make sure that they meet Group standards
• Identify areas of improvement in our work process, including the process between Group and local BUs, and suggest executable actions
• Work with PM to help produce reasonable schedules that can ensure the delivery of quality copies
Project management (15%)
• Negotiate with stakeholders to create a reasonable timeline that balances quality and efficiency
• Support other UX writers to ensure deadlines and expectations from stakeholders are met
• Work with local BUs to balance the governance and autonomy in creating local copies
Vendor management (10%)
• Help identify quality vendors that can meet our standards in the markets we cover and manage logistics for the engagement
• Manage vendors to produce local BU copies that meet our standards and schedule
Maybe assigned to work on different business projects in selected Group Functions. The role and goals will then be managed and review by the Host functions.
Build a career with us as we help our customers and the community live healthier, longer, better lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Get email alerts for the latest"Associate Director, Direct Marketing and Digital Content Design jobs in Hong kong"
