About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Job Description: This HCP Associate Marketing Director will be responsible building and executing health care provider marketing plans for the Adult and Pediatric Spasticity indications for BOTOX. Key responsibilities include brand strategy, annual brand planning, HCP segmentation, HCP digital ecosystems and non-personal promotion, tactical plan execution and sales force alignment. Overview: Demonstrates the ability to understand the factors influencing a branded pharmaceutical market and activate the relevant HCP levers that impact product demand and sales growth. Works cross functionally to develop and articulate a brand plan to achieve the annual goals of the brand. Develops effective HCP marketing strategies that are executable, easily communicated to the sales force, and clinically supported for area of responsibility. Demonstrates ability to segment a market, select optimal target segments and position effectively with the sales team. Develops and maintains effective collaborative working relations with the integrated brand team, creative agency teams, medical/regulatory teams, marketing analytics, managed care, and sales. Develops internal and external customer relationships to successfully drive AbbVie’s business objectives. Appropriately manages a marketing budget. Continually evaluates and applies knowledge of the marketing mix effectiveness and efficiency of promotional tactics. Effectively manages projects to deliver high quality work product in a timely fashion. Ensures all regulatory, legal and OEC guidelines are followed. Qualifications Skills/Experience Requirements Qualifications: 3-5+ years of relevant HCP marketing experience within the pharmaceutical industry Experience leading and building a strategic brand plan Experience building relationships with external expert physicians and advocacy organizations Understands market trends and interprets marketing mix (ROI) data and quantitative/qualitative insights to improve marketing effectiveness Demonstrates the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution Demonstrates innovative solutions to complex problems Must have strong written and interpersonal skills with the ability to effectively communicate, collaborate, and story tell across all levels of leadership within the organization Strong project management experience. Effectively manages projects and agency relationships to deliver innovative and high-quality work in a timely fashion. Ensures that regulatory and compliance guidelines are followed. Must have understanding and experience with Medical and Regulatory promotional review process Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel Yes, 20 % of the Time Job Type Experienced Schedule Full-time Job Level Code M Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.