About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. The Associate Director, Market Access & Patient Activation Analytics - Imbruvica will be responsible for analyzing market access, Rx fulfillment, patient activation & adherence, and promotional effectiveness (personal and non-personal promotion) related metrics. The Associate Director will summarize findings and generate meaningful recommendations for the market access & marketing, and leadership teams. He/she should proactively identify sophisticated methods and approaches to using analytics in support of critical business decisions and actions. This position will help guide marketing strategy development and decision-making for Imbruvica upon the synthesis of insights provided by secondary data analysis. This role will report into Team Lead, Sales & Marketing Analytics - Ibrutinib. Key Responsibilities: Overall Supports culture of analytics and fact-based decision making through the utilization of standard methodologies and approaches Works with the team to determine analytic needs, create both regular and ad hoc reports, identify root causes and opportunities for improvement, and recommend actions across digital marketing channels, social media, and sites. Translate the sophisticated analytics into compelling narratives via effective visual communication (powerpoint, tableau, etc) Partner effectively and collaborate across functions like Data Management, Market Access, Marketing, Finance, Accounting, Field Training and IT Demonstrate excellent communication skills and can influence decision making with senior leading on the Commercial and Market Access teams Telling the story with data Market Access Evaluate the impact on fulfillment of a variety of metrics such as out-of-pocket cost, manufacturer co-pay card utilization, PBM/payer/plan/formulary, geography, insurance type, etc. Analyze national and subnational PBM/payer/plan/formulary sales performance via IQVIA Plantrak data or other relevant sources Develop analytics measuring patterns of patient adherence, dosing, discontinuation, etc Analyze patterns of Rx fulfillment vs abandonment and rejections rates in IQVIA LAAD data & Symphony claims Track all aspects of patient fulfillment for Imbruvica and key competitors via anonymous patient longitudinal claims data and specialty pharmacy reporting. Act as an analytics advisor to the market access field teams to track their execution and performance Patient Activation Develop a framework for measuring the volume and flow of patients through the Patient funnel and identify leverage points (online and otherwise) Develop measurement plans for digital and DTC promotional tactics in collaboration with marketing team and supporting agencies Measurement plans will include Direct to Patient promotions, including patient focused banner ad, online-video, etc. Be involved in marketing mix analysis including promotional response curves and budget optimization scenario planning. Establish and evaluate experimental design and A/B testing measuring key marketing activities Build and maintain a platform for ongoing reporting on the execution of non-personal marketing promotions (reach, impressions, click-thru rates, etc). Provide the marketing team start, stop, continue, amplify recommendations based on robust analytics Qualifications Bachelor degree required, MBA or Masters/PhD is preferred Previous experience in Oncology, specifically hematology is preferred (CLL) 12+ years of analytics experience, preferably in the Pharma/BioTech industry Strong communication skills (both verbal and written) and an ability to “tell the story” of why an analytical exercise was done and what are the key recommendations Exceptional qualitative, quantitative, analytical, and problem-solving skills and attention to detail Experience with 3rd party pharmaceutical data such as IQVIA/Symphony Sales Data (APLD, DDD, Xponent, NSP, NPA), and specialty pharmacy data. Experience with payer analytics and promotional response modeling High motivation, strong work-ethic and positive attitude while working under tight timelines Requirement to work “hands on” with analytical tools with minimal requirement on external consultants Experience in using descriptive and advanced analytics to do Pre/Post comparison around marketing campaign Proficiency in data analytics and 1 or more reporting tools such as SAS, R, Python, Power BI or Tableau Demonstrated ability to structure and conduct analyses to generate insight and recommendations Exceptional ability to manage multiple projects in a fast-paced environment, with changing priorities and significant time pressures Up to 25% travel based on business need Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel Yes, 15 % of the Time Job Type Experienced Schedule Full-time Job Level Code M Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.