Associate Director, Marketing - Ophthalmology (Global Product Launch)
AbbVieMarlowUpdate time: February 25,2022
Job Description
About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Associate Director, Marketing - Ophthalmology (Global Product Launch) Based in our Marlow offices with up to 20% travel Competitive salary, car allowance, LTI's, bonus and comprehensive benefits package The role: Reporting to the Global Brand Lead for Therapeutics, the Associate Director Marketing will assume marketing leadership for this disease area. Role responsibilities include leading the strategic planning process, cross functional activities and area/affiliate execution. All aspects require team work as well as day-to-day autonomy. This is a high-profile role within the Global Marketing and Commercial Operations Specialty Care Business Unit. Highlighted responsibilities: Development of the Global Strategy Lead the development of the annual strategic brand plan for the brand Work closely with the migraine lead to ensure alignment on key assumptions and insights in the strategic plan Collaborate with cross functions to inform cross functional plans and drive alignment to core strategy e.g., Medical Affairs, R&D, Publication Planning Group, Market Access Leading the development and execution of Global Marketing Campaign Develop/evolve the chronic migraine marketing campaign to drive commercial strategy Create a series of campaign assets for roll out to countries e.g., Digital Sales Aids, Emails, and other digital assets, Briefing Documents, Training Guides, Objection Handlers Manage creative and medical communication agencies Direct support of Area & Affiliates Collaborate with affiliates to ensure local plans support strategic vision; Support/challenge as appropriate Spend time in country to meet KOLs and gain customer and country feedback Qualifications Experience & desired behaviors: Must have proven marketing management success within the pharmaceutical sector Essential experience in speciality medicines Prior field-based experience as a pharmaceutical representative is essential. Sales management experience is preferable. Prior global marketing experience is preferable but not essential Post Graduate Qualification Desirable Must have strong leadership and communication skills, experience of working across the marketing mix (including traditional and digital), experience of leading cross functional brand teams and experience of cross-cultural collaboration Travel Yes, 10 % of the Time Job Type Experienced Schedule Full-time Job Level Code M Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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