About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. MDD is one of the most common mental disorders in the United States. In 2020, an estimated 21 million adults had at least one major depressive episode. The World Health Organization lists depression as the third-leading cause of disability worldwide and as a major contributor to the overall global burden of disease. AbbVie recently submitted a supplemental New Drug Application for Vraylar for the adjunctive treatment of major depressive disorder (MDD) in patients who are receiving ongoing antidepressant therapy. The submission is supported by results from previously announced clinical trials. This role will be the US Direct-to-Consumer (DTC) marketing Associate Director for Vraylar’s adjunctive MDD launch, reporting to the Consumer Director Psychiatry, and will play a critical part in building the Consumer strategy for this key initiative for Vraylar. Responsibilities The Associate Director Consumer Marketing will develop and execute the marketing strategy and brand campaigns that attract and engage consumers. This includes creation and implementation of the strategic and tactical plans for a new indication launch with a focus on the development of TV campaign from concept, through market research, OPDP submission, production, and launch as well as display and social media assets. Development of compelling claims and messaging leveraging patient insights and clinical data Support the development of a robust media plan to reach key customer segments and embrace “test and learn” opportunities Work collaboratively with cross functional partners in a matrixed organization Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements. Define metrics & assess brand performance Maintain detailed understanding of disease and competitive marketplace Develop and deliver presentations to key internal stakeholders (Psychiatry Integrated Brand Team, Neuroscience business unit, leadership team, sales teams) and external audiences Qualifications Must have experience with pharma/biotech TV campaign development from concept development and optimization based on patient research, OPDP submission and TV production, ideally for a new product/indication launch Experience managing mass media DTC promotional programs on well-established consumer facing product(s) and demonstrate command of traditional and innovative marketing channels, including TV, digital, social media Must have an entrepreneurial mentality and be confident working within a fast-paced and challenging environment. Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines and departments Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs Ability to define, track, analyze key performance measures and make data-driven decisions Excellent communications skills, both written and verbal, with an ability to efficiently and productively communicate with various stakeholder groups Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials Excellence Focused; Optimistic; Open and Authentic Basic Qualifications Minimum of 7 years in product marketing and advertising, with at least 3-5 years of Consumer/Patient marketing experience Bachelor’s Degree, MBA preferred Willingness to travel up to 20%, attending TV shoots, conferences, market research, meetings with key stakeholders Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel Yes, 10 % of the Time Job Type Experienced Schedule Full-time Job Level Code M Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.