• Own the short to midterm marketing commercialization strategy for assign brands. Activities include: oversee commercialization of product development, provide inputs in pricing strategy, manage media planning for assign brands and monitor sales & market shares for assigned brands.
• Collaborate with sales & consumer marketing team in analyzing and providing inputs on domestic and regional market trends, consumer behavior and competitor activity to identify market opportunities for the assigned brand.
• Ensure timely execution excellence in planned activities as agreed to achieve overall assign business targets. When necessary, adapt plans to improve the sales and market share performance.
• Work with respective media agencies to drive implementation of media strategy effectively and appropriately for the target audience.
• Provide guidance and mentor juniors.

Essential Duties and Responsibilities:

• Strategy
  • Owns short to midterm brands strategy & business review
  • Independently manage global projects to be execute domestic, regionally
  • Execute Marketing Communication Strategy for assigned brands.
  • Management of local brand strategy & execution (if any/as required)

• Financials
  • Full responsibility of P&L for the assigned brands
  • Deliver the profit, market share, margin & revenue objectives for the assigned brands & countries

• Innovation
  • Led the commercialization of NPD process for assigned brands
  • Provide assumptions for Major Expenditure Authorization. Prepare MEA draft to feed platform MEA.
• Consumer Communication
  • Lead and/or provide inputs for media strategy for assigned brand and manage execution of the strategy
  • Leads local social network & ensure alignment with brand positioning
  • Provide inputs for Creative Agency Brief writing. Writes brief to agencies & scoping document

• Processes
  • Responsible for S&OP, step 1 & 2. Proposes R&O in Step 1
  • Own monthly brand retail analytics & validate business size/assumptions
  • Analyze sales, share & NPD performance, form insights & provide recommendation on action plan.
  • Provide input for pricing strategy for assigned brand. Present pricing changes impact on volume & share.

• People Management
  • Coach & mentor team members (Senior Associates and/or Associates).
  • Support managers in providing inputs to Global marketing teams for assigned brands
  • Work closely with Country GM, Country Manager, Sales Director, local functional team members, Customer marketing & Sales team to ensure excellence country execution on assigned brands and countries

Required Skills / Experience / Competencies:

• Bachelor Degree in Business and/or Marketing. Those with Masters/ MBA is preferred
• 4-7 years of Commercial experience (Sales/ Trade Marketing/ Marketing)
• Preferably experience in FMCG

Job Requirements:

• Permanent full time role.
• Fluent in conversational and written English
• Understanding and knowledge of the [INSERT CLUSTER NAME] retail environment
• Highly organized with the ability to multi task, prioritize, high sense of urgency
• Required travel to markets in the regions when necessary
• Strong interest in regional/international commercial careers
• Preferably Mobile within regions
• High level of autonomy