PRIMARY FUNCTION

• Responsible managing the brand contributing to $xxMM USD of the organization turnover on topline.
• Drive annual planning and cross-functional execution of brand strategies and key initiatives.
• Influence positive business results using ANI’s products, processes and organizational resources
• Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance
• Drive timely, fact based business decisions by tracking, analyzing, interpreting and applying key metrics
• Understand, manage and advise P&L implications of marketing decisions including sku, channel and marketing mix

MAIN / MAJOR RESPONSIBILITIES

• Develops local insights and connections tasks that bring global brand strategies to life.
• Develops local execution in line with brand campaign guidelines.
• Briefs agencies on major initiatives; manages Statement of Work (SOW) and AP&G allocations.
• Coordinates brand planning process.
• Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, MLR, regional/global marketing).
• Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
• Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
• Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
• Identifies key HCP influencers and their KOLs to develop cross-functionally aligned HCP marketing programs.
• Creates retail/HCP channel learning opportunities.
• Develops and translates consumer insights to brand implications.
• Maintain compliance with required promotional practice.
• Works with internal teams to optimize programming & manage risk related to major policy changes.
• Responsible for brand budget and monthly gaiting.
• Formulates forecast assumptions based  on data and aligns cross-functional teams.

SUPERVISORY/ MANAGEMENT RESPONSIBILITIES IF APPLICABLE

Direct reports 5-8

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

• Minimum Experience of 6-8 years ; mix of HCP and consumer marketing preferred.
• Worked with reputed MNC organizations. Medical Marketing experience will be an added advantage
• Needs to have handled ATL / Media / Consumer research in the past. New Product launch experience will be an advantage
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
• Excellent interpersonal skills
• Self-starter, aggressive for constant improvements
• Capable of timely and fast, accurate deliverables

MINIMUM EDUCATION REQUIRED

• Business or Marketing degree with MBA strongly preferred