About RWS:

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations.

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology.

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents.

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).

For further information, please visit: www.rws.com

About this role

We are looking for an Associate Product Marketing Manager to join our offering around both Content Management Technology and AI Data services to carry out marketing activities. You’ll be responsible for contributing to the team in ways that will strengthen our brand and boost sales. For this role, you should be a creative thinker and a fast learner. You should be familiar with various product marketing techniques, like demand generation, email campaigns and sales enablement.

Responsibilities

• Follow and analyse relevant market trends to position our products and services
• Translate technical details into benefits for the user and buyer personas, and develop positioning, value propositions and messaging that resonate with the buying audience
• Define the market opportunity for RWS offerings; identify the segments with the highest propensity to buy through market and buyer insights
• Assist developing product marketing strategies (sales enablement, advertising, product launching) and contribute to the marketing plan, sales enablement plan, launch plan
• Drive the development of campaign strategies including demand creation and reputation building, as well as retention and upsell/cross-sell strategies
• Co-develop the source messaging blueprint, sales content, case studies, competitive comparison guide and enablement activities for direct and indirect sales         
• Work with various teams (design, content, acquisition, product, sales) to implement strategies and produce relevant content
• Carry out launch execution

Requirements

• Proven experience as a Product Marketing Manager, or similar role
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Excellent communication skills
• Creative and Innovative
• Bachelor’s degree required and a Master’s degree preferred
• Related market/industry experience preferable
• Technical/product category experience preferable
• Data science or platform experience a plus
• Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
• Ability to create value propositions and messaging strategies
• Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
• Ability to link launches to organizational campaign themes and goals
• Strong writing, communication, presentation development and delivery skills
• Critical thinking
• Empathetic to buyers, customers, users and sales resources
• Collaborative, able to work across functional teams
• Detail-oriented, well organized, efficient with time management

Key Technologies used:

• Salesforce automation (SFDC)
• Workfront Project Management tooling
• MS Office tools
• Social media platform/tools
• Accent Technologies Sales content portal
• Customer/Partner portal

Life at RWS - We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives  us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch 
 

As a company focused on connecting people through language, diversity and inclusion are fundamental to our company culture. RWS is an Equal Opportunities Employer and we are committed in ensuring that all employees work in an environment free from all forms of harassment and discrimination and one that actively promotes teamwork, diversity and trust. All employees have a right to be treated with respect and dignity. RWS operate in a manner for the inclusion of all - any form of discrimination is expressly prohibited. Employees are selected and promoted on merit alone and no other factors whether race, gender, age, religion, marital status, gender identity or disability are taken into consideration.