Job Description

1.      Responsible for strategic planning, deployment, and review.

l  Sales and budget planning to leverage existing resource to drive online channel business.

l  Product portfolio and mechanism planning to boost sales on all EC channels.

l  Profitability simulation of business investment/new business model

l  Budget allocation in different channels and activities

2.     Responsible for data analysis and business report

l  Regular measure, analysis and report performance of all EC & digital marketing campaigns and upcoming trends through different resources.

l  Leverage big data to generate insight and management tools to support daily business, co-work with cross function team to deliver target and regular report.

l  Agency management including briefing and action review, performance optimization suggestion to achieve excellent performance

3.     Responsible for market and competitor analysis

l  External market data and intelligence

l  Market trend and competitor sales data analysis and reaction