Position Description: Lenovo’s iconic ThinkPad brand is the best-selling business laptop of all time. Over the last 15 years, Lenovo has relentlessly innovated and tested devices to deliver on our promise of purposeful design and trusted quality. Do we engineer the best laptop for business? We have no doubt about it. We have been successfully marketing ThinkPads to IT departments globally for years. But we are embarking on a new journey: to reinvigorate the ThinkPad brand amongst rising influencers in the workplace. This is where you come in. Our commercial marketing team is looking for someone who can build ThinkPad brand affinity with Millennials and older Gen Zers. We need someone with proven experience in purpose-driven marketing, digital marketing, partnerships, and a bold vision that they can execute via our soon-to-launch @ThinkPad handles. We have an unbeatable portfolio, a global marketing powerhouse, and industry partners dedicated to helping us drive a ThinkPad reimagination. We need someone at the helm to define what ThinkPad will mean for influential Millennials – and then bring that vision to life. The B2B Marketing Manager will oversee a multi-million dollar marketing budget. Within this, you will create digital content campaigns, manage product placement on TV shows and movies, and innovate 360 degree co-marketing programs with Intel, Microsoft, and Millennial brands outside of the tech industry. This is a global and cross-functional role, driving a critical piece of Lenovo’s $50B business. Marketing Experience:  5 years minimum required. This experience can be from a media, creative, experiential, or digital agency, or in-house on the client- side. You should be able to explain the importance of the customer decision journey and describe how you have successfully targeted customers in the past. We are looking for someone who understands how to reach target customers in unique ways, based on segment and market trend research.  Strong metrics-based planning skills are a must. Paid media background is a plus. The Power to Convince: You need to be able to sell.  You will have a few different audiences to effectively persuade. 1. When you brief your creative agency on a project – it will be your job to motivate and inspire their best performance with a thoughtful creative brief. 2. When you create your ThinkPad marketing strategy, you will need to demonstrate how your plan will deliver results for our marketing teams around the world. 3.  You will need to create a 360-degree marketing campaign that resonates with your target audience and inspires a change in their attitude towards ThinkPad. Metrics-based Planning: Each marketing initiative will need to be developed with clearly defined goals (what are we looking to achieve and how will we measure success). The ideal candidate will demonstrate how they have set and delivered on KPIs (key performance indicators). They will need experience reading metrics reporting, analyzing results, and translating insights into future action. A Creative Eye: As you guide marketing projects with your creative agency, you will need to provide feedback on strategy, adherence to messaging, partner compliance, and brand voice. But you will also need to have an eye for what will creatively resonate with our target audience – and still fit within Lenovo’s visual identity. It will be critical that you can provide creative feedback on everything from video angles to talent wardrobe to creative copy in order to achieve a compelling final product. Project Management:  In the world of tech, things move fast – and change is frequent. You will be managing a creative agency, as well as a group of global marketing stakeholders. You need to have keen project management skills – being able to be flexible and adjust course while keeping forward momentum. The ideal candidate has strong organizational skills, prioritizes well, and over-communicates with stakeholders. Excellent Communicator:  We need an exceptional communicator. This means communicating expectations, potential problems, key information to your manager. This means effectively delivering feedback to your creative agency in a way that corrects them but maintains motivation. This means being able to drive meaningful conversations with your global marketing stakeholders: explaining your strategy and collecting their feedback. And yes, this applies to emails, phone and video calls, chats, and (eventually) face-to-face meetings. PowerPoint & Excel Guru:  We communicate nearly every strategy and plan in PowerPoint, so it’s required that you can construct clear slides that visually explain your ideas.  Basic Excel required in order to manage and report on an annual budget. Motivated Self Starter:  We don’t micromanage on this team. The perfect fit for our team is someone who loves to learn, asks questions, meets as many people as they can, leverages their resources, and problem solves in creative ways. At Lenovo, we support those who innovate and take measured risks. What You'll Do • Work with global marketing stakeholders to create highly engaging, strategically focused campaigns that drive awareness for Millennial and older Gen Z audiences. • Champion new ways to reach and drive conversations with Millennials/Gen Z via social and on digital platforms. • Be the central communications point to the GEO marketing team for all ThinkPad brand related marketing activities. • Ensure design, branding, and tone are consistent across all integrated campaigns • Work closely with ThinkPad Product Marketing Manager to align consistent end to end ThinkPad messaging. • Onboarding and management of a variety of agency partners • Ability to quickly build consensus among the GEO organizations and business partners and stakeholders. • Track and report on ROI and other metrics regarding overall marketing performance. • Ability to be flexible and handle new task quickly and decisively. • Partners management (Intel & MSFT) and POP (proof of performance) process for reimbursement • SOW management between procurement & Agency • Work closely with the ThinkStation and Solutions marketing teams to drive joint engagements where required. • Manage and report on an annual budget Why Lenovo? Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world.  We are #1 PC company on the planet, BCG's 50 most innovative companies, and one of Interbrand’s 100 BEST global brands.  Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society.  By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Learn more about why it’s great to work at Lenovo - https://www.lenovobenefits.com/why-join-lenovo #### Position Requirements: • Bachelor’s degree in marketing, business or related field • Minimum 5 years of marketing or agency experience and proven track record executing successful B2B marketing programs; paid media experience a plus • Experience working in a global company / reaching global audiences • Experience with database management, email marketing, marketing automation systems, and CRM systems, preferred • Strong attention to detail and results oriented • Strong organizational, project management, analytical and quantitative skills • Strong written and verbal communication skills Preferred Qualifications: • Experience in social media marketing highly desired • Ability to understand complex solutions and translate them into simple, actionable messages. • The ideal candidate would be a resourceful, self-motivated individual willing to be flexible and adapt to changing requirements when needed • Candidates must have strong critical-thinking and problem-solving skills • Technology background in either hardware or software highly preferred We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.