Beijing: Deputy Chief of Communications (European or American)
Company ConfidentialBeijingUpdate time: July 9,2016
Job Description
Borgward, now based in Stuttgart, Germany, was founded by Carl F.W. Borgward in 1919. Under Carl F.W. Borgward’s leadership, Borgward was the top selling automotive brand in Germany, outselling BMW, Germany and Audi in the 1960’s, having the most complete product line and over 60% of its vehicles exported worldwide. Historically, Borgward boasts 51 racing victories and over 1,000,000 Borgward vehicles sold and staff of over 23,000 people.

The marque has since been revived by Carl F.W. Borgward’s grandson, Christian Borgward, together with his partner Karlheinz L. Knoss, with assistance from outside investment, and has unveiled the company's first new car in over 50 years, the BX7, at the 2015 International Motor Show in March. Borgward is now expanding its Beijing office and is looking for a Deputy Chief of Communications to assist the German team in planning and execution worldwide.

Job Responsibilities:
1、Formulate brand strategy and customize brand development plan in overseas market;
2、Build the brand management system;
3、Design the yearly brand communication and manage the budget;
4、Draw the work plan and policy to ensure the implementation;
5、In charge of the digital media and online interaction;
6、Global Product Launch Execution;
7、Team building

Job Requirements:
1、Bachelor degree and above;
2、5 years in brand communication in Automotive and related industries;
3、Excellent in English;
4、Chinese fluency would be an advantage;

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