Purpose

• The Biologics Specialist is responsible for generating clinical demand for Respiratory brands with key accounts, pro-actively identifying business opportunities, presenting value propositions aligned to stakeholder needs and objectives, and recommending solutions to drive and develop business.

• The long term goal is to develop strategic and mutually beneficial relationships with the Multi-Disciplinary Team (MDT), Decision Making Unit (DMU), and potentially other stakeholders, based on a deep scientific understanding of the issues in order to identify the best opportunities for any part of AZ's Respiratory portfolio to deliver life-changing medicines to patients.

Develop account strategy and plans:

• Identify opportunities and strategies to improve positioning of AZ's Respiratory Biologics products at a local level
• Work with Sales Manager to develop a local strategy and business plan to meet targets and further improve positioning of AZ's Respiratory products at a local level

Create deep stakeholder relationships:

• Engage Respiratory HCPs in dialogue about approved indications, product efficacy / safety profiles and treatment protocols to support on-label prescribing for appropriate patients
• Establish and maintain ongoing, long term collaborative relationships
  with stakeholders
• Share stakeholder insight and information within AZ to strengthen relevant activities, e.g., product development, marketing, sales efforts

Build capability and knowledge in healthcare eco-system:

• Build knowledge and understanding about AZ's overall Respiratory value proposition, and product's labeled indications and efficacy data among all relevant stakeholders in the MDT and DMU
• Utilize different communication approaches, techniques and channels to help build knowledge in the MDT and DMU, including

• Conduct science-based discussions with the HCP as per the approved indications of AZ's products
• Arrange multidisciplinary workshops for physicians and other
  healthcare professionals
• Arrange and coordinate effective speaker programmes with physician advocates and KEEs
• Actively support Respiratory nurses on relevant trainings

Deliver on plans and achieve sales goals on budget:

• Drive sales performance and ensure sales forecasts meet or exceed expectations while managing assigned budgets
• Successfully promote the benefits of AZ's Respiratory brands, using fair balance messages and the appropriate mix of promotional tools
• Ensure AZ's products are optimally utilised in line with national/local guidelines and the product license

Be compliant:

• Successfully complete all training requirements, including product examinations
• Comply with all external regulations and internal policies
• Ensure compliance with the AZ Code of Conduct, Global External Interactions Policy and Standards, and Privacy Policy and Standards, especially when interacting with Patient Groups

Respiratory/ Biologics expertise

(We follow the science)

• Possesses comprehensive and specialised scientific, clinical and therapeutic knowledge in Respiratory (severe asthma & COPD), has leading edge awareness of the latest research and developments, and exhibits the drive to continually build individual knowledge
• Understands the diagnostics environment, i.e., companion diagnostics, and potential barriers to effective treatment
• Has a detailed knowledge of the dynamics and issues stakeholders / accounts face in the interconnected Respiratory/ Biologics ecosystem, including reimbursement and budget processes

Patient centricity

(We put patients first)

• Has granular knowledge about severe asthma patient demographics and needs of patient populations and understands the patient journey and treatment choices in relevant markets and institutions
• Sees issues through the lens of a patient and focuses on the patient experience, e.g., home care approach, testing experience, quality of patient experience, etc.

Customer value proposition

(We play to win We do the right thing We are entrepreneurial)

• Has solid understanding of AZ's Respiratory Biologics (severe asthma & COPD) value proposition for each external stakeholder
• Develops practical, high-quality, and tailored propositions to meet the needs and behavioural drivers of each stakeholder with a particular focus on Real World Evidence to demonstrate product benefit or safety
• Understands the product and testing costs and can position relevant market access solutions in the context of AZ's  Respiratory Biologics value proposition

Engaging with the Respiratory/ Biologics  ecosystem

(We play to win We do the right thing We are entrepreneurial)

• Leverages Respiratory/ Biologics expertise to engage with the Respiratory/ Biologics ecosystem in a highly credible, scientific & value-orientated way
• Ability to understand / uncover MDs approach to differential diagnosis and to understand how that results in different treatment goals
• Ability to bridge from goals of therapy to therapy choice based on extensive knowledge of therapeutic alternatives
• Builds and maintains long-term and mutually beneficial relationships with different stakeholders, based on trust and credibility

Cross functional engagement

(We play to win We do the right thing We are entrepreneurial)

• Engages cross-functionally in a sophisticated manner to address the needs of individual accounts, i.e., working with field and office based colleagues to actively align insights and leverage organisation-wide expertise for each account
• Contributes fully by sharing information and linking insights to support collaborative problem solving for and with the stakeholder / account

Date Posted

20-Jan-2020

Closing Date

28-Feb-2020

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.