Key Responsibilities:

• Work with the country management team to initiate,
  formulate and monitor Aftermarket AP brand strategy & budget, both
  online and offline.
• Support to design brand and product position & unique
  selling proposition and responsible for implementation in the AP region
• Support global brand council on behalf of AP with
  global brand consistency
• Oversee and execute regional B&C calendar &
  implementation plan
• Lead in Marcom initiatives eg advertising &
  brand campaign, customer events and exhibitions.
• Planned and execute anti-counterfeit and brand
  protection activities in the region
• Work with the country sales and category teams in
  new product / new business launch, incl. package & label design,
  leaflet & brochures, promotion campaign, video, training materials,
  etc.
• Lead in Channel (platform, WD, Garage & Service
  Station) support, incl. Shop VI, signage & billboard, display
  guideline, POS package, etc.
• Key contacts and lead in both internal &
  external communications (customer, media & PR)

Knowledge, Skills & Experience:

• Very smart, and a quick learner and problem solver, Integrity,
  intelligent and proactive
• Excellent communication, organization, presentation
  and independent workload management skill sets
• 5+ years’ experience of brand communication
  management prefer to be in Auto aftermarket
• Have practical strategic and tactical marketing
  knowledge
• Have leadership qualities to lead and motivate the brand
  communication team
• Solid integrated brand communication background and
  particular acquisition and sensibility for the digital marketing
• Fluent in written and spoken Chinese and English, a
  third Asian language would be an advantage.
• Attention to details, and a sense of market
  trend/changes as well as a good sense of “fashion and beauty” would be a
  plus.

上班地址：外高桥保税区德林路118号