Brand Development Manager - Beverages
ENVISION HUMAN CAPITAL ADVISORY SERVICES LIMITEDSheung wanUpdate time: September 23,2020
Job Description
My client is looking for a branding expert with an entrepreneurial spirit to build a beverage brand from scratch followed by covering marketing and business development. The successful candidate will primarily responsible for developing highly effective marketing plans through a deep understanding of the customer and the brand's target market, which in turn, achieves profit and maximizes the brand's long-term potential.
Job Duties
- Create brand strategies including positioning, scheduling and business modeling
- Brand marketing including brand imaging and positioning across the industry
- Establish strong customer relationships
- Develop and execute customer pricing and promotions
- Analyze trends in the sales performance and formulating sales plans to meet the sales targets
- Provide sales forecasts and present sales presentations to ensure product requirements are met
- Analyze market and competition in setting product pricing and perform inventory control
- A Bachelor's degree in marketing, communications or any related field
- At least 5 years' of experience in brand marketing, while experience in sales & marketing or advertising advantageous
- Able to suggest innovative ideas that would differentiate the products from their competitors
- Strong project management, problem solving and decision making skills
- Strong communication skills in both English and Chinese
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