Brand Director, Trulicity
礼来中国ShanghaiUpdate time: August 25,2019
Job Description
A. Launch Strategy Localization
B. Team Management
C. Thought Leader Management
D. Solution Management
E. Leadership and Communication
- Define brand positioning, target patient, target physician, and prioritized markets for GLP-1 with deeper customer insights.
- Develop GLP-1 brand strategy and launch plan. Collaborate with cross-function teams (global team, medical, PRA, supply chain, etc.) to achieve solid launch readiness planning and outstanding execution.
- Make strategic decisions on brand investment through multi-channel engagement to deliver exceptional customer experience
- Identify and deliver critical measures for pre-launch and post-launch effectiveness.
B. Team Management
- Lead affiliate launch team with effective communication and operational efficiency.
- Establish GLP-1 brand teams and develop solid new product launch capability.
C. Thought Leader Management
- Gain TL endorsement on GLP-1 efficacy, safety, and patient benefits.
- Provide engagement solutions to thought leaders in pre-launch and post-launch stage by leveraging a synergy with existing Lilly brands.
- Coordinate cross-functional resources to address unmet needs in an integrated approach.
D. Solution Management
- Lead the teams to deliver positive customer experiences through solution design and execution.
- Manage the process of solution creation in collaboration with launch team members.
- Collaborate with regional marketing teams to ensure implementation of launch campaigns (e.g. speaker training, launch programs).
E. Leadership and Communication
- Internally lead strategies with cross-function support. Deliver effective communication to achieve results.
- Champion cross-functional collaboration and global team partnership.
- Leverage synergy in solutions and thought leader management with existing Lilly brands.
基本资格要求
- At least 8 years of marketing experience in multinationals with over 3 years of experience of people management.
- New product launch experience in China is a must, and in chronic disease TA is preferred.
- Fluent in English and Mandarin
- Customer focus and orientation. Excellent people interaction skills.
- Strategic integration and result orientation
- Business acumen. Analysis, judgment and innovation
- Leadership and decision making
- Supervision, coaching and team inspiration.
地区
亚洲/太平洋地区
国家
中国
城市
上海
职位过期
2019-12-06
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