Key Accountabilities主要职责:

Sales and Profit销售和利润

• To assist Brand Manager to maximize sales efficiency to achieve agreed KPI’s performance

  辅助品牌经理***化有效销售，已达成既定的绩效考核目标

• To evaluate weekly sales performance by brand, identify issues and develop appropriate tactical marketing activities to improve performance

  依据品牌评价每周的销售表现，识别问题，并未改善绩效开发适合的市场活动

• To be proactive in understanding the competition, and take action to minimize any loss of Lane Crawford market share

  主动理解市场竞争，用适当行动减低连卡佛在市场份额的损失

• To work with Brand Manager to develop sales and marketing plans and actions to ensure the business meets the agreed vendor targets for season

  与品牌经理一起开发销售和市场计划，并且使得达成与供应商既定的目标

• To work with the store to review sales performance by brand and align actions to drive sales, marketing activities and work together to make recommendations for changes and improvements to maximize sales potential of the brand portfolio in store

  与店铺一起回顾品牌销售的绩效，从而推动销售和市场活动，配合一致提出改进建

  议从而***化品牌的销售潜力

  
  

  Merchandise Management 商品管理

• To work closely with Brand Manager and Store Operation Team on planning and maintenance of planogram in each store

  与品牌经理和店铺运营团队合作计划和维护每家店铺的销售

• To be innovative and able to forecast upcoming trends by reading international magazines, journals and beauty updates

  通过国际杂志的阅读和更新，预言新的流行发展趋势

• To be familiar with both local and overseas market situations and trends

  熟悉本地和海外的市场情况与趋势

  
  

  Marketing Management 市场管理

• To work with Brand Manager to plan strategically the annual roadshow calendar, aiming to maximize the sales opportunity for Lane Crawford

  与品牌经理一起计划战略性路演，***化连卡佛的销售机会

• To plan the seasonal marketing calendar for brand portfolio, ensuring they are sensitive to the customer base

  针对品牌组合计划每一季的市场日程，确保他们基于客户需求

• To oversee the execution of each brand marketing activity and provide support as required

  审视每个品牌的市场方案执行，按要求提供支持

• To ensure that all materials for the weekly promotional calendar are submitted and executed on time by the vendor

  确保供应商每周的促销方案的所有资料都按时提交

• To take lead in the Beauty &Wellbeing divisional beauty events that build the Lane Crawford and brand image and drive sales

  主导美容健康部门美妆活动，建立连卡佛品牌形象，以及促进销售

• To actively initiate and take lead in the collaboration with various vendors, from a corporate level with aim to anchor our partnership and drive sales

  主导与各种供应商的合作，从合作开始，旨在增进我们的合作关系，并且促进销售

• To analyse and evaluate the results of each promotion activity, building on success and areas for improvement in future campaigns

  分析和评价每次促销活动的结果，为以后的活动增加成功几率和改善计划

  
  

  Relationship Management and Communication关系管理和沟通

• To work with vendors and show support and appreciation to encourage vendor commitment to Lane Crawford through activities such as roadshows, seminars and partnership programs

  与供应商配合一致支持和鼓励供应商完成连卡佛的活动，例如：路演，研讨会以

  及其他合作项目

• To work closely with Marketing and Communication Team to deliver the brand image to the end customer through the correct communication channels

  与市场沟通部密切合作，通过正确的沟通方式，向终端客户传达正确的品

  牌形象

• To attend all new brand training and refresher training as appropriate and ensure staff can provide accurate knowledge and information to the customer

参加所有新品牌的培训，并且反复训练确保员工可以知道准确的知识以及信息，用

以分享给客户

• To demonstrate a desire to understand and communicate with store staff and customers through weekly meeting / store visits

  通过周会或者是到店访问，与店铺员工和客人沟通，以理解他们的需求

• To act as the key contact point with mall management for their communication with Lane Crawford Beauty & Wellbeing Division

  作为关键联络人，负责商场管理人员与连卡佛美容健康部门的沟通

Job Requirements:

• 2+ years or above work experience in FMCG/Luxury industry.外资快消及奢侈品行业两年及以上岗位相关工作经验

• Excellent communication and coordination ability, logical thinking ability, data processing ability, conscientious and responsible, enthusiastic about work.优秀的沟通协调能力，逻辑思考能力，数据处理能力，认真负责、对工作充满热情

• Fluent in English for listening, reading, writing and specking.优秀的英文听、说、读、写能力

• Proficient in computer operation and office software skills.熟练电脑操作及office 办公软件技能

• Bachelor degree or above, working experience in cosmetics industry and E-commerce business is preferred本科及以上学历，有化妆品行业及电商工作经验者优先

上班地址：上海市黄浦区淮海中路99号大上海时代广场商场一层L102-112