This role is based in our US CVRM (Cardivascular/Renal/Metabolism) Insights & Analytics team and will lead the generation of insight and analytics to drive performance for the CVRM Commercial Business Unit. This role provides strategic business insights capabilities, will have an in-depth understanding of the brand/molecule/therapeutic area and will consolidate insights from primary market research, forecasting, analytics, and competitive intelligence into insights and recommendation. As a partner to the Brand Teams, this role will bring independent and strategic thinking to the brand, supports and challenges where appropriate. This role will also require business partnership with multiple stakeholders beyond the Brand Team including Operations, Finance and the key Marketing Companies.

Insights Generation
• Leads the integration of insight and analysis from a variety of sources (PMR, CI, secondary data) to inform material decisions including brand strategy and forecasts 
• Consolidates a variety of primary and secondary data and information into actionable brand opportunity/strategy recommendations
• Generate qualitative and quantitative insights to understand patient and physician behaviour, trends and drive strategic implementation within the brand
• Drives performance of sales force execution with research informing optimized message strategy, segmentation and targeting, and quality of sales force customer interactions

Primary Market Research (PMR) – qualitative and quantitative
• Responsible for ensuring that interpretation of primary market research is generating relevant actionable differentiating insights. Through a closeness to the US Commercial Brand Team and a strong understanding of the CVRM market,  this role is expected to translate business issues and questions into Insight plans that clearly articulate the knowledge gaps, and accordingly leverage functional expertise to design research and interpret results to generate relevant conclusions and recommendations. 
• Responsible for managing all primary research in accordance with internal AZ compliance policies and best practices, with agreed preferred vendors

Analytics & Performance/Reporting
• Align and integrate insight with CVRM Brand/Advanced Analytics Center of Excellence (CoE), competitive intelligence as well as Market Access Insight to inform brand performance, opportunities and forecast assumptions
• Partner with the reporting team in the CoE guiding all performance/KPI development and reporting, enabling a thorough understanding of brand performance and opportunities based on a variety of inputs
• Integrate quantitative analyses and lead the development of robust business case analyses to identify key opportunities and address critical business issues for the brand and/or TA

Essential for the role

• Business, Commercial or Scientific related degree
• 5-10 years analytical experience in the pharmaceutical or consumer industry
• Experience in conducting qualitative and quantitative market research across different stakeholder groups e.g. HCPs, patients and payers
• Proven ability to conduct analytics using secondary data sources key to the pharmaceutical industry (IQVIA, Symphony, Prognos,, Decision Resources, patient level data) and performance tracking
• Good business acumen, strategic thinking and understanding of sales and marketing business practices
• Ability to influence laterally and vertically
• Global mindset and high emotional intelligence 
• Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
• Strong interpersonal and collaboration skills as well as teamwork abilities
• Comfortable working in a matrix environment
• Strong written and verbal communication

Desirable

• MBA
• High degree of creativity and innovation in developing new approaches, processes and methodologies
• In depth knowledge of regional market dynamics and/or in-market or regional experience
• Experience within the Cardiovascular, Renal, Metabolism therapy areas
 

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.