Brand Lead - Respiratory and Immunology

London

Competitive Salary and Benefits

Do you have pharmaceutical commercial experience? Are you a marketing leader successful track record of growing market share and successfully launching new products and brands? If yes, we would love to hear from you!

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

We lead Commercial to provide solutions that make a difference in improving our patients experience and health outcomes.

There are countless opportunities to develop and grow with AstraZeneca – working with top people to build a diverse career and learn what Commercial looks like at its best. A crucial step on the journey to being a future leader – it’s a fantastic opportunity if you’re up for the challenge.

It has been agreed that our AstraZeneca UK Commercial head office will move from Luton to Pancras Square, London in early 2022. This role will be initially based in our Luton office, until this move takes place.

Our move to Pancras Square, London offers us the strongest possible platform to transform the lives of patients in the UK, as the country’s leading biopharmaceutical company. It will bring AstraZeneca UK closer to our customers and partners in the UK’s healthcare environment, as well as develop greater collaboration with the wider AstraZeneca footprint.

What you’ll do

The Brand Lead's responsibilities will include:

• Supporting the development of brand strategy and lead the implementation of tactics through the cross-functional and Account teams. This includes the external strategy and commercial interaction with key customer groups within the particular therapeutic area, including clinical, governmental, national and regional payer groups to deliver positive outcomes
• Working with key internal stakeholders from Market Access, Medical, IBEX, Senior Leadership and other Therapeutic Area teams to lead strategic planning for patient access (Value story/propositions) and communicate accordingly for the nominated brand
• Responsibility for the delivery of sales and customer value within defined resources
• Accountability for all marketing team deliverables for key brand including area plan, tactical plan and support to local account-based working
• Ensuring omnichannel is embedded into the brand plan and planning process
• Accountability for selected brands and contribute to the development and implementation of the regional and global strategic and operational plans. This will include working with key internal stakeholders from across the European and Global Markets

• Monitoring brand and market performance and contributing to brand sales forecasts

• Uses insights and performance data to ensure strategic decision making is informed and agile to market shifts

Essential for the role

• Significant pharmaceutical commercial experience with a strong performance track record

• Strong marketing leadership with a successful track record of growing market share as well as preparing for and successfully launching new products and brands

• Creative marketing capabilities together with rigorous commercial business sense

• It is mandatory for the performance of this role to hold or successfully acquire Nominated Signatory status. You are required to gain Nominated Signatory status within 6 months of commencing your role. You are also required to pass re-validation testing every 12-24 months or as required

Desirable for the role

• Good experience of the UK market, with its unique NHS system

• Sales management experience

• Degree qualified, ideally with additional post-graduate qualification such as an MBA

Why AstraZeneca?

At AstraZeneca we’re dedicated to being an excellent Place to Work. Where you are empowered to push the boundaries of science and fuel your ambitious spirit. There’s no better place to make a difference to medicine, patients and society. A broad culture that develops diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

Are you already envisioning yourself joining us? Good, because we can’t wait to hear from you.

Where can I find out more?

• Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

• Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

• Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.