Would you like to apply your expertise to make an impact in a company that follows the science and turns ideas into life-changing medicines? Then AstraZeneca might be the one for you!

At AstraZeneca, we believe in the potential of our people and you’ll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve, no matter where you start with us.

Welcome to Basiglio (Milan), one of over 400 sites here at AstraZeneca. The site provides a collaborative environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca’s priorities.

“We are living an era of growing awareness and concern about infectious diseases and their threat to our health in particular and our lives in general.  Our overall research ambition for the future is to protect the health, especially that of the most fragile, from this threat through our growing portfolio of vaccines, prophylaxis and treatments and with the ambition of achieving the best public healthcare, through prevention, cures and clinical benefits for all subjects”

As Brand Leader Long-acting antibodies  you will be accountable for managing all marketing activities of assigned products to support company objectives.

MAIN DUTIES AND RESPONSIBILITIES

Reporting to the Head of Organizational Unit as Brand Leader Long-acting antibodies you will lead the development of brand strategy and marketing plans for assigned brands as well as analyse the market segment, including identification of key growth drivers, opportunities and risks. May include determination of distribution channel solutions (including digital, social media, inside sales).

Your responsibilities will comprise the following aspects:

• Defining marketing strategy for the product through the implementation of cross functional Brand Building process considering Company and Brand objectives, and in line with the Italian legislation and AstraZeneca compliance and procedures
• Leading cross functional Teams in order to guarantee the effective implementation and monitoring of Brand plan actions
• Working with analysts to analyse market data and identify key segment drivers, growth opportunities and business threats
• Providing promotions, public relations, and advertising associated with assigned brands/products
• Guarantees support and engagement with Field Force
• Participates in development of training for field/customer service personnel on brand information
• Works closely with sales leaders to identify opportunities/issues
• Achieving annual brand plan by coordinating cross-functional teams
• Ensuring high Corporate image around Scientific Community
• Maintaining and developing the relationship with KEEs (project, meeting and publications) and with HQ for Global projects
• Managing all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation

REQUIREMENTS

• Business or Scientific Degree
• At least 4 years of marketing experience, with a strong preference for experience in healthcare or biopharma industry
• Experience in launching products
• In-depth understanding of commercial strategy, methodologies and tools (customer profiling and segmentation, market research techniques including patient journey mapping, competitive intelligence resources)
• Ability to lead and/or engage cross-functional working groups and teams
• Excellent project management skills
• Strong communication skills
• Successful record of creating and deploying digital content & channels
• Proven experience of engaging with and leveraging insights from external customers e.g. KEE’s, prescribers, patients and payers
• Comfort operating in a highly regulated environment and industry
• Proficiency in English and Italian
   

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. We’re opening new ways to work, pioneering cutting-edge methods and bringing unexpected teams together. Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be.

Next Steps – Apply today!

To be considered for this exciting opportunity, please complete the full application.

The recruitment team will evaluate your profile and review your CV to determine whether your skills and experience match the job profile.

Only shortlisted candidates matching the job profile will be contacted for an interview. If you are recently being involved into a recruitment process for a similar professional role within our Company, we will evaluate our previous feedback to arrange an interview.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.