Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

In Germany, Abbott has more than 3,000 employees working in manufacturing, research and development, logistics, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Witten, Cologne and Jena. Abbott Automation Solutions in Hamburg (formerly GLP Systems) is now Abbott.

Abbott Diabetes Care (EPO) is looking for a

Brand Leader (m/f/d)

based in Wiesbaden-Delkenheim.

The Brand Leader is the representative and advocate of the Free Style Libre (FSL) brand and the according market segment and is known as local knowledge holder and go-to-person for the brand in Germany for internal and external partners.

Main Responsibilities:

• Developing and executing marketing strategies, programs and tactics with focus on strategic objectives associated with FSL to deliver against brand’s sales, profit and market share targets.

• Spending significant time understanding the market, trends, competition as well as the (unmet) needs and the journey of consumers/HCPs in a specific market segment of diabetes management / glucose measuring.

• Developing and executing tools and programs for multiple audiences, including but not limited to patients, HCPs, relatives, associations and other external customers.

• Provide input of local needs to the development of new global products/services and/or toolboxes and execute in excellence in the German market applying creativity to amplify e.g. via PR, digital, HCP, etc., respecting global guidelines.  

• Responsible for the brand performance management locally and corrective actions.

• Actively participate as a focal point for the brand in a cross-functional brand team, and closely collaborate with Marketing, HCP Communications, Market Access team, (Digital) Sales, Commercial Excellence/Finance, Regulatory, Legal, Medical Affairs as well as Global and European teams.

Education and competencies required:

• Advanced university degree desirable in Business / Marketing, Science or related fields (MBA preferred).

• Min. 3 years of experience and successful track record in product management and marketing ideally in the FMCG/OTC and/or HealthCare area.

• Product Management experience.

• Business acumen.

• Digital affinity.

• Experience with Market Research uncovering new insights .

• Excellent Project management skills to lead and manage the workstream and associated projects .

• Marketing skills incl. concept development, marketing plan development, activation planning towards different target groups.

• Very Good PC Skills (MS Office).

• Presentation, communication and collaboration skills.

• Good English language skills

Abbott Germany has a range and variety of jobs on offer in a positive and dynamic environment that allows you to maintain a healthy work-life balance. We provide development opportunities as part of our comprehensive Talent Management Program. Your contribution to the company’s success will be rewarded with a competitive salary package. We offer comprehensive benefits to suit the lifestyles of all our employees, from a retirement plan that is far above market average, a save-as-you-earn program, to educational scholarships for children, and health management initiatives for staff and their dependents.

Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application.
 

Discover why candidates choose a career with Abbott in Germany.

AN EQUAL OPPORTUNITY EMPLOYER - Abbott welcomes and encourages diversity in our workforce.

We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.