Intel's Product Brand Strategy and Naming team is seeking a Brand Strategist - Mergers and Acquisitions to support brand strategy for Intel's mergers and acquisitions. You will work with stakeholders across Intel's technical business units, mergers and acquisitions, Intel Capital, Intel Labs, and Intel Ignite to strategically integrate a variety of brands into Intel's brand architecture. You will have the opportunity to not only influence and guide brand decisions for the acquisition of established brands, but also to help define and establish new brands for emerging products, technologies, and programs.

Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started.

As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.

Responsibilities include:

• Act as the primary point of contact for mergers and acquisitions activities as it relates to branding and naming

• Drive strategic decisions around brand strategy for mergers and acquisitions and new product development

• Lead development, validation, and communication of long-term brand value propositions for acquired brands

• Guide the incorporation of acquired brands into the Intel brand portfolio

• Build relationships with the larger mergers and acquisitions team, strategic planning, business unit and product marketing to educate and influence on brand strategy

• Contribute to creative development on naming, brand architecture, nomenclature, and positioning projects

• Educate and influence marketing, strategic planning, and business units on implications of long-term brand strategy and upcoming product roadmaps

• Bring significant long term brand decisions to senior management marketing forums for ratification/feedback

• Establish a strong link between Intel's product brands and the Intel corporate brand

A successful candidate will demonstrate:

• Clear understanding of the strategic nature of branding and naming

• Proven track record of sound brand decisions that further strategic goals

• Ability to drive strategic thinking around new and evolving product brands

• Proven ability to influence creative strategy and visual identity systems

• Must be comfortable working with executive level stakeholders

• Demonstrated experience and success in working in multi-faceted, cross-functional teams

• Strong communication (verbal, written) and organizational skills

• Works equally well in teams and independently

Qualifications

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship

Minimum Qualifications:

•  Bachelor's degree in marketing, business administration, communications, engineering or related

• 7+ years of experience in B2B marketing, brand strategy, or brand naming, with at least 4 years in tech

• 5+ years of mergers and acquisitions experience guiding the incorporation of acquired brands into the overall brand architecture

• 3+ years of experience preparing and presenting to Executive level stakeholders

Preferred Qualifications:

• MBA preferred, but not required

Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Other Locations

US, California, San Francisco

Intel Corporation will require all new U.S. employees to be fully-vaccinated for Covid-19 as a condition of hire unless they have an approved accommodation in place under applicable law. Newly-hired employees will be required to provide proof of vaccination prior to their start date.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.