Responsibilities:

• Collaboration with global and local teams to define, create and localize Danish Crown’s holistic brand assets in China;

• Initiate, plan, design, execute, monitor and review annual local brand campaigns in accordance with brand strategy;

• Create briefs and manage agencies in the local development of on-strategy, on-brand, innovative and insightful 360o communication ideas;

• Ensure assets are on brand, clear, consistent, business and consumer relevant;

• Ensure usage of brand assets are relative to business needs and brand guidelines;

Requirement:

• Minimum of 5 years’ brand communication, brand building experience in multinational FMCG company;

• Strong experiences in execution and production management of brand assets (message, content, Digital);

• Proved experiences leading brand campaign, experienced at briefing and managing advertising related agencies;

• Excellent planning, communication and interpersonal skills;

• Excellent command of English is essential;

• Down-to-earth, result driven spirit, self-motivated, never be routine player, wiling to explore;

• social media & digital platform (WeChat/Weibo/Website) operation is a plus.

上班地址：上海市黄浦区黄陂南路838弄1号中海国际中心A座2202 & 2203