Title: Brand Manager

Report to: Marketing Director

Location: Guangzhou

Job Description:

• Brand

l Propose product baseline shampoo innovation strategy based on consumer insights and ensure it’s in line with business strategy.

l Develop marketing strategies which will be effective in delivering the all year round volume, profit and share objectives, as well as building brand equity among target consumers.

l Build the brand with compelling proposition and come alive with quality & tangible brand communication with execution plan in an on-going optimization way based on deep understanding from category, consumers, competitors and local culture.

l Collaborate with consumer insight team to extract relevant insights that apply to the brand and the products.

l Ensure high quality deployment of merchandising guideline as well as the new tools through collaboration with trade marketing

l Monitor marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher investment effectiveness.

• Product

l Category strategic planning, including category short term, midterm, long term plans, define category annual operating plans.

l Product portfolio management, responsible for pricing, communication, promotions; define core positioning and messaging for product, and deliver product training for sales competency build

l Plan, lead and manage the entire life of a product line from the identification of market opportunities through design development, product launch, market penetration and growth as well as the end of life phase.

l Continuous search and capture any new business opportunities to grow business, and couch team to improve productivity.

Qualification & Experience

u 7+ years of strong experience in product management and driving new product development, and at least 4+ years of brand supervisory / management experience in FMCG industry.

u Bachelor Degree or above.

u Strong business acumen and has strategic/ framework thinking.

u Resilience, be able to dealing with ambiguity and strong interpersonal /communication skills

u Capable of working under pressure.

u Fluent English communication skills.

u Team spirit preferred.

u Willing to travel when required by business.

上班地址：广州office