Brand Manager
Beckman Coulter - Diagnostics DanaherShanghaiUpdate time: September 16,2019
Job Description
About Us
Founded in America by Professor Beckman and the Coulter brothers, Beckman Coulter Limited is dedicated to the to the development and sale of instruments, reagents, software and products that simplify and automate laboratory processing that are widely used in hospitals, clinics, and commercial laboratories worldwide. Clinical diagnostic tools implemented within company products include: laboratory automation systems, biochemical analytical systems, immunoassay systems, hematology systems, protein chemistry systems, urinalysis systems, microbiological detection and analysis systems, and blood bank analytical systems. In future developments, Beckman Coulter will continue to lead in the field of medical equipment research and development with cutting-edge technology and complete product lines, and continue to make outstanding contributions to the development of global scientific research! For more information, please visit www.beckmancoulter.com .
Description
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The incumbent will also be responsible for, but not limiting to the following duties:
- Lead the development of brand strategies of company and the assigned products
- Regular data analysis and translate to insight and action plan
- Closely monitor market and competition performance, analyse variations from plan, recommend and implement remedial action.
- Be responsible for the execution of ATL/BTL activation
- Be responsible for censorship for ATL and BTL material
- Be in duty bound to transferring the received complaint to the designated department according to company complaint handling procedure timely.
- Undertake the appropriate market research to enhance the business performance and develop appropriate innovation to support marketing strategies.
- Track and control marketing budget.
- Organize essential marketing activities to support business Partner.
Qualifications
ESSENTIAL QUALIFICATIONS:
EDUCATION & SKILLS:
· Bachelor degree of medical related education background is preferred
· English skill in both reading and writing is essential. Good English speaking skill is a plus
· Good computer skills, eg. Excel, PPT, etc.
WORKING EXPERIENCE:
· 5 years’ experience as a Brand/Product Manager with a record of achievements gained in leading related medical companies .
· Or Preferably with 2+ years field sales and or advertising or media experience
Danaher Corporation Overview
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.
Organization
: Beckman Coulter - DiagnosticsJob Function
: MarketingPrimary Location
: Asia Pacific-China-China-ShanghaiSchedule
: Full-timeGet email alerts for the latest"Brand Manager jobs in Shanghai"