position target (Brief introduction of the position target and value, no more than 4 bullet points )

§ Brand Portfolio & NPD development to ensure long term business delivery.

§ Brand Strategy Plan development with mix of brand equity, portfolio & channel plan.

§ Drive consumers’ love and trust for the brand, and passionate to drive emerging business opportunities.

§ Develop & implement global/regional strategy plan and connect with global/regional team on projects.

§ Be responsible for brand SP (5yr strategy plan) including the P&L management. (if SBM)

§ Be responsible for brand portfolio management & new product development & execution.

§ Be responsible for brand equity management & development

§ Be responsible for brand emerging channel plan development.

§ Be responsible for co-develop & implement global/regional strategy plan

上班地址：漕河泾桂箐路新研大厦