Do you have passion for Marketing? Would you like to apply your expertise to make an impact in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

At AstraZeneca, we believe in the potential of our people, and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

Welcome to Basiglio (Milan), one of over 400 sites here at AstraZeneca, providing a coordinated environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities.

As Brand Manager Hyperkalemia, you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives dealing with Cardiologists and Nephrologists target audience.

Hyperkalemia is a pathologic condition due to elevated level of potassium (K+) in the blood. High serum K+ is associated with increased mortality and adverse outcomes in patients with CKD and those with HF. Hyperkalemia incidence increased with deteriorating kidney function in patients with heart failure.

As Brand Manager Hyperkalemia you will collaborate to launch in the market the new K+ binder that provides rapid and sustained K+ control, helping and protecting patients from the potential life-threatening consequences of hyperkalaemia. You will also manage all marketing activities of assigned product to support company objectives.

If you’re inspired by the possibilities of science to make a difference and ready to discover what you can do – join us.

MAIN DUTIES AND RESPONSIBILITIES

Reporting to the Head of Marketing Diabetes you will develop and implement brand strategy and marketing plans for the successful launch in Italy as well as analyse the market segment, including identification of key growth drivers, opportunities and risks. May include determination of distribution channel solutions (including digital, social media, inside sales).

Your responsibilities will comprise the following aspects:

• Collaborate in the definition of brand strategy and responsible for development of marketing plans, in line with the Italian legislation, AstraZeneca compliance and procedures
• Support the team in the Brand Plan by liaising with the Cross-Functional team and collaborate with the Sales and “commercial operation” to implement and manage all go-to- market activities
• Develop promotional materials for the sales force to support effective sales effort and educate sales representatives on company and competitor drugs
• Liaise and collaborate with Global and European marketing team to highlight local needs and customer insights, share best practices and ensure a right execution of global strategy
• Work with analysts to analyse market data and identify key segment drivers, growth opportunities and business threats, monitor brand and competitive performance, develop budgets, monitor expenses and KPIs for the brand
• Involve and interact with KEEs to organize and implement innovative projects and meeting based on patient centricity
• Ensuring high Corporate image around Scientific Community
• Managing all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation

ESSENTIAL REQUIREMENTS

• Business or Scientific Degree
• At least 3 years of experience in healthcare or biopharma industry, preferably in similar roles
• A previous experience in field roles (Sales/Medical Affairs) is an asset
• Understanding of commercial strategy, methodologies and tools (customer profiling and segmentation, market research techniques including patient journey mapping, competitive intelligence resources)
• Ability to engage cross-functional working groups and teams
• Good project management skills
• Strong communication skills
• Successful record of creating and deploying digital content & channels
• Experience of engaging with and leveraging insights from external customers e.g. KEE’s, prescribers, patients and payers
• Comfort operating in a highly regulated environment and industry
• Proficiency in English and Italian

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.