Brand Manager_Hematology
AstraZenecaTaiwanUpdate time: May 23,2020
Job Description
- Develop and drive implementation and executions of effective pre-launch preparation and long / short-term marketing strategies to establish and ensure continuous and sustained competitive advantage.
- Develop clear, well-communicated vision and strategies for the assigned product that can be translated to effective marketing and sales plan.
- Optimize allocation of all resources to brands through active assessment of return of investment.
- Formulate strategic, marketing and tactical plans for current and future products launches within the franchise through effective brands, operational, forecast and budget plans to ensure sales, profitability and market share targets are achieved.
- Ensure continuous collaboration with cross functional team (including above market organizations) to have Taiwan specific strategies and tactics from all functions that prepare for hematology product launch.
- Identify Taiwan opportunities including market access (selfpay/ reimbursement), business development deals, and innovation.
- Create a high -performance environment, building marketing capability within the team and a culture of collaboration, innovation and trust.
Qualifications
- Degree in Science or Business
- Minimum 3 years of marketing experience in pharmaceutical company (hematology preferred)
- Has experience working in a matrix and managing diverse stakeholders, including internal and external stakeholders
- Possess excellent influencing, networking, presentation and communication skills.
- Possess good analytical skills and a strategic mindset
- Fluent in English
Date Posted
22-May-2020Closing Date
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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