General responsibilities:

• Develop, implement and monitor sales and marketing capability development plans, training, tools etc., to drive sales and marketing excellence
• Manage and build strength in assigned core product portfolio
• Lead new product launches and marketing campaigns to maintain brand and sales growth
• Develop marketing, distribution, pricing, media and promotion strategy to optimize the brand exposure
• Understand consumer needs and behaviors, identify brand positioning in the market
• Analyze market trends and to identify new brand/joint event with client and customer to maximum business growth and core brands exposure
• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Liaise with strategic partners for joint promotion opportunities; coordinate with internal and external parties to ensure excellent execution of marketing activities.
• Manage and conduct capability development diagnosis, including sales team and customer training needs analyses. Highlight critical sales and marketing competencies required and recommend solutions
• Build and maintain long-term relationships with external vendors to ensure sustainability of provided services

Requirements

• University graduate in Marketing, Business Administration or related disciplines
• Minimum of 5 years relevant experience in brand marketing or trade marketing in FMCG/HoReCa
• Solid experience in market and trend analysis, product development and brand building
• A strategic thinker with strong business acumen, analytical and numerical skills
• Passion in food
• Strong leadership with excellent presentation, communication and influencing skills
• Good command of written and spoken English & Chinese